Slide 1 1 Web and e-Marketing Making the Best of Your Digital Presence DMAW Association Day 2009 Presented by Elizabeth Weaver Engel, CAE, Director of Marketing & Sponsorship…
1. Welcome, one and all, to the MARS A-Z of Digital Shopper Marketing. Now, the world of digital is always brimming with new and confusing terminology, and it can be difficult…
Managing Marketing Information To Gain Customer Insights Explain the importance of information in gaining insights about the marketplace and customers. Define the marketing…