Slide 1 Creating Competitive Advantage Chapter 18 Slide 2 18- 1 Objectives Learn how to understand competitors as well as customers via competitor analysis. Learn the fundamentals…

Slide 1 Creating Competitive Advantage Chapter 18 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Competitor Analysis Discuss the need to understand…

Slide 1 Strategic Marketing 052 430  Instructor: Michael Cooke  E-mail Address: [email protected]@kku.ac.th  Office:IC room 817  Class hours:Friday 13:00-16:00…

Slide 1 Creating Competitive Advantage Chapter 18 Slide 2 18- 1 Objectives Learn Major Goals of Marketing Learn how to understand competitors as well as customers via competitor…

Slide 1 Slide 2 Competitive Reaction Team members: Jenny Cheung 97475650 Grace Zhang 97472174 Liz Yeung 97490192 Elisa Woo 97480961 Slide 3 OutlineOutline n Introduction…

Chapter 2 Chapter 2 Type of competition No of competitors Type of product Barriers to market entry Example Monopoly One Unique - almost no substitutes Very high / usually…

International Management Strategy