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Documents 322 Marketing Environment

1. The Marketing Environment 3 2. Includes: Microenvironment: actors close to the company that affect its ability to serve its customers. Macroenvironment: larger societal…

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1. Marketing in theTwenty-first Century 2. Defining Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating,…

Documents McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter....

Slide 1McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen graphics…

Documents External Environment in the Asia Pacific Region Asia-Pacific Marketing Federation Certified...

Slide 1External Environment in the Asia Pacific Region Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Slide…

Education Tour9Chapter04

1.©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens Chapter 4 The Marketing Environment…

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Crafting & Executing Strategy 19e CHAPTER 3 EVALUATING A COMPANYâS EXTERNAL ENVIRONMENT Become aware of factors in a companyâs broad macro-environment that may have…

Documents CHAPTER 3 EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT.

Slide 1CHAPTER 3 EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT Slide 2 3–2 1.Become aware of factors in a company’s broad macro-environment that may have strategic significance.…

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LEARNING OBJECTIVES LO1 Identify factors in a companyâs broad macro-environment that may have strategic significance. LO2 Recognize the factors that cause competition in…

Documents Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby.

Slide 1 Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby Slide 2 Analyzing the Marketing Environment The Company’s Micro-environment The Company’s…

Documents Entering a Market: Scanning The Market Environment Chapter Ten.

Entering a Market: Scanning The Market Environment Chapter Ten * Market Environment Forces outside of marketing that affect marketing management’s ability to build &…