Education Chap001

1. I n t e r n a t i o n a lM a r k e t i n g The Scope and Challengeof International Marketing Chapter 1 1 4 t hE d i t i o n P h i l i pR.C a t e o r a M a r yC.G i l l…

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1. International Marketing14th EditionP h i l i p R. C a t e o r a M a r y C. G i l l yJohn L. GrahamThe Scope andChallengeof International MarketingChapter 1McGraw-Hill/IrwinInternational…

Documents Chapter1

1. International Marketing14th EditionP h i l i p R. C a t e o r a M a r y C. G i l l yJohn L. GrahamThe Scope andChallengeof International MarketingChapter 1McGraw-Hill/IrwinInternational…

Documents MGM 4273 INTERNATIONAL MARKETING PJJ 1 ST FACE-TO-FACE 14/9/13 SITI RAHAYU HUSSIN [email protected].

Slide 1 MGM 4273 INTERNATIONAL MARKETING PJJ 1 ST FACE-TO-FACE 14/9/13 SITI RAHAYU HUSSIN [email protected] Slide 2 First half : chapters 1-10 Second half : the rests of…