Slide 115.835 Slide 2 ( ) Slide 3 Why Is Segmentation Important? –CConsider a heterogeneous hypothetical market Scatter plot of ideal products of customers in the market.…
Slide 1 SEGMENTING and TARGETING DIVIDE AND RULE Slide 2 Slide 9-25 Dilbert Comic Strip Is segmenting markets a “good marketing thing”? Slide 3 HLL expands Pears soap…