Documents Audi BMW and Mercedes-Benz Vying for Sales Supremacy

AUDI, BMW AND MERCEDES-BENZ: VYING FOR SALES SUPREMACY March 2012 INTRODUCTION PREMIUM BRANDS, PREMIUM INCOMES THREE GERMAN BRANDS FOUR MARKETS OUTLOOK REVIEW © Euromonitor…

Documents IGA Integrated Marketing Components

* * IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs (Causes) IGA Exclusive Brand IGA Retailer Media â Circulars/Cable/Broadcast…