1. Millward Brown Research (quantitative)• Objective (client/campaign)– Drive awareness of McCainHome Fries as the best tastingchips you can buy bycommunicating core…
Slide 1Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore Anant Mathur,…
1. Shazam Session Key Takeouts • Be in contact with the 3rd Belgian installed app • TV advertising tagging to EMPOWER consumers to ENGAGE beyond 30 seconds… • Future…
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1. PRODUCT STRATEGYPRODUCT STRATEGY 2. 4Ps4Ps 44AsAs Rural marketers need to deliver value to consumers by developing suitable products at a price they are willing…
Ready to Learn Conference 2005 International Perspectives * Sesame Workshop: Around the World Sesame Street is broadcast in 120 countries through dubbed versions or local…