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Prelude Reacting to numbers I van is the product manager in charge of blenders for a manufacturer of household appliances. Last month’s sales report showed a 4% increase…

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STRATEGIC BUSINESS UNITS (SBUs) TWO SIMPLE QUESTIONS 1. What do we call the collection of businesses and products that make up a company? a) investment diversity b) needs…

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Slide 11 Chapter 2 Strategic Planning and the Marketing Process Slide 2 2 Formal Planning Many companies operate without formal plans, yet these plans can provide many benefits…