Marketing Chap001

1.Services Marketing Understanding services, its customers, and its market The gaps model of service quality 2. Why services? 3. YOUR expectations from course, facilitator,…

Documents Singing Like a Fish: Innovations in Higher Ed through Multimedia By: Barb Bergman, Minnesota State.....

Slide 1 Singing Like a Fish: Innovations in Higher Ed through Multimedia By: Barb Bergman, Minnesota State University – Mankato; Monique Threatt, Indiana University; Meghann…