Documents Week 1 Introduction to CB

“There is only one boss – the customer. And he can fire everyone from the Chairman down” Sam Walton, Founder, WalMart Stores Understanding consumer behaviour 1 What…

Documents Consumer Behavior Decision making Types of Purchase Behavior and the Consumer Decision Making...

Slide 1 Consumer Behavior Decision making Types of Purchase Behavior and the Consumer Decision Making Process Slide 2 Consumer Behavior Decision making Outline Types of purchase…