Technology 17352 05ppt

1. Introducing Communication Research 2e © 2014 SAGE Publications Chapter Five Measurement: Research Using Numbers 2. Key Concepts • NOIR – nominal ordinal interval…

Documents Introducing Communication Research 2e © 2014 SAGE Publications Chapter Five Measurement: Research.....

Slide 1Introducing Communication Research 2e © 2014 SAGE Publications Chapter Five Measurement: Research Using Numbers Slide 2 Key Concepts NOIR – nominalordinal intervalratio…