Marketing 6 Templates to Identify Your Top Consumer Personas

Marketing to digitally connected consumers mandates the ability to understand and segment your audience based on a number of influential, actionable and behavioral attributes.…

Documents Enabling a new banking experience with analytics

1. Enabling a New Banking Experience with Analytics 2. Consumer empowerment and digitization are rapidly changing how individuals and organizations interact •Channels are…

Marketing Enabling a new banking experience with predictive analytics

1. 0 © 2015 IBM Corporation Transforming Customer Engagement with Analytics Robert Palmer, Global Banking Industry Marketing Leader, IBM Analytics Chris Yaldezian, Global…