Business Strategic brand management

1.new_strategic_brand_aw:Layout 16/12/07 16:25Page 1“New exciting ideas and perspectives on brand building are offered that have been absent from our literature.” 4TH“New…

Marketing The new strategic brand management jean noel kapferer [qwerty80]

1. “New exciting ideas and perspectives on brand building are offered that have been absent from our literature.” Philip Kotler, S C Johnson & Sons Distinguished…