Documents Internationalisation of zara

1. INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARACarmen Lopez Ying Fan Brunel Business SchoolJournal of Fashion Marketing and Management (2009), 13:2, 279-296INTRODUCTIONZara…

Business Zara, managing chain of value and driving csr with consumers

1. CasesStrategy DocumentsC02/2011Public AffairsZara: Managing chain ofvalue and driving CSRwith consumers The fast fashion Spanish company Zara and its Inditex Group has…

Documents Zara Case Study

1 INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009), 13:2, 279-296 INTRODUCTION…