1. DIGITAL OVERVIEW COURIER-JOURNAL MEDIA 2. THE PURCHASE PATHWAY AWARENESS DECISIONCONSIDERATION Customers move through various phases of the #purchasepathway @norton_healthcare…
1. Social Media Metrics Tiffani Stephenson 2. Agenda • Why metrics are important • Popular SM Metrics • Metrics in 4 parts • Reach vs. Engagement • Clicks vs. Retweets…