Documents 8-1 Price Planning and Strategy. 8-2 8-3 Major Factors Influencing Price Decision Internal factors.....

Slide 1 8-1 Price Planning and Strategy Slide 2 8-2 Slide 3 8-3 Major Factors Influencing Price Decision Internal factors Company (pricing) objectives Marketing mix value…

Documents Price Planning and Strategy

Price Planning and Strategy Major Factors Influencing Price Decision Internal factors Company (pricing) objectives Marketing mix value to customers Costs Impact on other…

Documents Sales Dialogue: Creating and Communicating Value

Slide 1 Sales Dialogue: Creating and Communicating Value 7 7 Learning Objectives Describe the key characteristics of effective sales dialogue. Explain how salespeople can…