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Marketing Content Marketing in the Lead-to-Revenue Cycle

1. GETTING TO 10 WITH CONTENT MARKETING February, 2014 2. 2 1 RAW LEAD 10 TOUCHES X 3. 3 1 SALES OPPORTUNITY = 4. 4 IT TAKES AN AVERAGE OF 10 MARKETING- GENERATED “TOUCHES”…

Documents Current Marketing Issues Seminar BA635 Dr. Ed Forrest (Office) 786-4161 / (Cell) 854-8784 Email:...

Slide 1 Current Marketing Issues Seminar BA635 Dr. Ed Forrest (Office) 786-4161 / (Cell) 854-8784 Email: [email protected] [email protected] W 3 site: http://faculty.cbpp.uaa.alaska.edu/afef…

Documents Current Marketing Issues Seminar

Current Marketing Issues Seminar BA635 Dr. Ed Forrest (Office) 786-4161 / (Cell) 854-8784 Email: [email protected] W3site: http://faculty.cbpp.uaa.alaska.edu/afef/ *…