Documents Marketing Management 28 February 2011. Consumer Markets and Buyer Behaviour.

Marketing Management 28 February 2011 Consumer Markets and Buyer Behaviour Consumer Behaviour The consumerâs buying decision is the focal point of all marketerâs efforts.…

Documents Marketing 7 Chapter 3 Kotler (1)

Chapter 3 Understanding Consumer and Business Buyer Behavior Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall Copyright 2011, Pearson Education Inc. Publishing…