Documents 17-1 Chapter Questions What is the role of marketing communications? How do marketing communications...

Slide 117-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?…

Documents Copyright © 2006 Pearson Education Canada 17-1 Chapter Questions What is the role of marketing...

Slide 1 Copyright © 2006 Pearson Education Canada 17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the…

Documents 17 Designing and Integrating Marketing Communications 1.

Slide 1 17 Designing and Integrating Marketing Communications 1 Slide 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 17-2 Marketing Communications…