Documents CRM in Singapore Airline (SIA working on CRM )

1. EMBEDDING A CUSTOMER CENTRIC CULTURE ACROSS YOUR BUSINESS ON BOARD EXPERIENCE SERVED THEM ON THEIR PREFERENCES 2. DRIVING CUSTOMER LOYALTY AND REDUCING CHURN Customer…

Marketing Behavioral Targeting and Dynamic Content creation

Behavioral Targeting and Dynamic Content Creation 2 Introduction Access to technology and big data are dramatically changing the way marketing works today. The one- to-many…