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Marketing What are brands good for?

1. What AreBrands Good For? MITSIoan Management Review Niraj Dawar 2. “Brands are_an — indespensible — part of modern business” 3. WHY? Attract ConsumersReduce RisksEasier…

Marketing What are brands good for, Niraj dawar

1. WHAT ARE BRANDS GOOD FOR MIT Sloan Management Review Niraj Dawar. 2. “BRANDS ARE AN INDESPENSIBLE PART OF MODERN BUSINESS” 3. BECAUSE WHY GOD WHY? 4. HOW ? 5. EFFECT…