Chapter 5 Questions 1. Why is each of the 5 steps in the strategic planning process needed, and why must they be considered in this order? 5 Steps 1. Select the target audience…

Slide 1 Sales Promotion Management Last Session 7 th October 2010 Slide 2 MANUFACTURER’S PROMOTION PLANNING PROCESS Slide 3 The Manufacturer’s Planning Process 1.Corporate…

Slide 1 Evaluation of Effectiveness Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall1Chapter 19 - Slide 2 The formal evaluation of advertising effectiveness…

Branding â Whatâs the Message? Overview Branding: burning an image into the consumerâs mind. Logos and Images Slogans Mascots Spokespeople â endorsements Voices Strategic…

Research proposal Topics to be presented Company introduction Back ground of the problem Research objectives Hypothesis Research design How will we do it? Sampling technique…

Media & The Marketing of Messages Chapter 3 Media & The Marketing of Messages Media Speak Media Building Blocks Strengths & Weaknesses Building The Media Plan…