1. Fine-Tuning the Product 2. The Product Mix Options Features Uses Guarantee Packaging Brand Name Services The Product 3. Product Features • After basic product is identified,…
SWOT ANALYSIS OF A COMPANY Objective The objective of this activity is to analyze internal & external environment of the company. To gain the in depth knowledge of the…
1. Strengths 1.Strong financial condition- • Owner’s Capital • No of shareholders • Foreign Investment • Institutional Investment • Profitability of last 4 Quarters…
MGT-519 STRATEGIC MARKETING AAMER SIDDIQI * LECTURE 16 * STRATEGIC MARKETING WHAT IS MARKETING MARKETING: - “The social process by which individuals and groups obtain what…