Documents Nirmalya Kumar Marketing as Strategy

Nirmalya Kumar Professor of Marketing Director, Centre for Marketing Co-Director, Aditya V Birla India Centre London Business School Copyright ©Nirmalya Kumar Not to be…

Social Media Twitter Benchmark Report Q4 2014

SIMPLY MEASURED Q4 2014 TWITTER BENCHMARK REPORT Simply Measured Q4 2014 - Twitter Benchmark Report #SimplySocial2 Introduction Twitter exited 2014 with 284 million monthly…

Documents Review on Marketing as strategy by Prof.Nirmalya kumar

1. “Marketing as Strategy” - Proffessor Nirmalya kumar Talk on HBR Management Gurus 2. Introduction • Born: 8th march, 1960 • Education: • B.Com: Calcutta university…