Marketing Preserve the luxury or extend the brand

1. Preserve the luxury or extend the brand?? 2. Chateau de Vallois 3. A high-end wine producing estate in Bordeaux, France 4. Stake holders: Owner: Gaspard de Sauveterre…

Marketing Preserve the Luxury Or Extend the Brand? HBR Case Study

1. 150,000 bottles of Grand Vin du Cheateau sold annually The best of remaining grapes are used to sell 200,000 bottles of Puine The rest sold to other estates 2. The average…

Education Preserve the luxury or extend the brand

1. About Gaspard de Sauveterre,the 75 year old owner of Château deVallois… … a famous wine-producing estate in the Bordeaux region of France 2. CEO: François de Sauveterre…