1. VALUE PROPOSITION (achieving fit) 2. Goal: clarify customer needs and how we are creating value for them 3. VALUE PROPOSITION DESIGN From Value Proposition to Environment…
1. .. .,,, .Aral5!:. ‘V 1.» . > _ e. I .5.. .. Ill . r/ .1 s t. ! o !1.ItI.ls .1 . l 3 1. c I . .*__, ____ ‘vs:'1 1 ,l a 2. Marketing effects on Customer ValueThe…