Chapter 7 Positioning Services in Competitive Markets Copyright © 2008 Pearson Education Canada Services Marketing, Canadian Edition Chapter 7- 1 Summary ² Chapter 7 The…

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1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 7 - 1 Chapter 7: Positioning Services in Competitive Markets 2. Slide © 2007 by Christopher…