Business Product Management

PowerPoint Presentation Product Management According to Philip Kotler, who is an economist and a marketing guru, a product is more than a tangible âthingâ. A product meets…

Documents MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 23 2.

MGT-519 STRATEGIC MARKETING AAMER SIDDIQI * LECTURE 23 * RECAP Objective of distribution Channels of distribution Functions of a distributor channel Channel strategy decisions…