Business Avoid The Segmentation Trap (Experian)

1. This was first published in 2007 by ClarityBlue Ltd. The opinions expressed were thoseof the author at the time of publication and do not represent Experian Ltd. About…

Documents Carbon Emissions and Climate Change

* Carbon Emissions and Climate Change A Study of Attitudes and their Relationship with Travel Behavior Prepared for: TRB National Transportation Planning Applications Conference…

Documents Four Basic Personality Types

April 2001 Slide * Attitudinal segmentation only â no demographic or behavioural questions Over 300 questions analyzed â factor analysis, cluster analysis Three years of…