Documents APPLIED MARKETING Session 5. Yummy Bar 12.50 kcChoco-Bar 9.90 kc.

Slide 1 APPLIED MARKETING Session 5 Slide 2 Yummy Bar 12.50 kcChoco-Bar 9.90 kc Slide 3 What does Price do?  Names Terms of Exchange  Signifies Quality  Shapes the…

Documents APPLIED MARKETING Session 6. What are marketing communications? Marketing communications are the...

Slide 1 APPLIED MARKETING Session 6 Slide 2 What are marketing communications? Marketing communications are the means by which firms attempt to inform, persuade and remind…