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Documents Elements of a successful movie poster

1. Elements of aSuccessful Movie Poster 2. Grabbing the audience’s attention• The four-step technique known as “AIDA” is used in thisorder -attention, interest, desire,…

Education Marketing Management, VTU, Module 1 revised

1. MODULE 1DEFINING MARKETINGFOR THE 21ST CENTURY 2. Market The term “Market” originates from Latin noun„Marcatus‟ which means a place where business areconducted.…

Education Manajemen Pemasaran Part01

1. MARKETING MANAGEMENT12th edition1DefiningMarketingfor the21st CenturyKotler Keller 2. 1-2Chapter Questions• Why is marketing important?• What is the scope of marketing?•…

Business Marketing Introduction

1. 1Defining Marketingfor the 21st Century1 2. What is Marketing?Marketing is an organizational functionand a set of processes for creating,communicating, and delivering…