1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions • Why is marketing important? • What is the scope…
1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?…
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1. SMALL BUSINESS SUCCESS Richard Randolph Executive Director Florida Customer Experience Institute 2. There is only one valid definition of business purpose: to create a…