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Consumer Motivation CHAPTER FOUR Learning Objectives To Understand the Types of Human Needs and Motives and the Meaning of Goals. To Understand the Dynamics of Motivation,…

MASLOWS HIERARCHY OF NEEDS VS TRIO OF NEEDS PRESENTED BY: Nilanjan Dutta (10DM021) Srirup Goswami (10DM026) Tushar Choudhury (10DM027) Ranatosh Saha (10DM029) Chandan Mallik…

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Slide 1 Consumer Motivation CHAPTER FOUR Slide 2 Learning Objectives 1.To Understand the Types of Human Needs and Motives and the Meaning of Goals. 2.To Understand the Dynamics…