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Documents Direct advertising

1. DIRECT ADVERTISING Advertising that is direct in its address to the audience. This is the most conventional type of advertising and examples include trailers, TV and print…

Documents Subscriber Study PennWell April 2010 Print – 12,929 Digital – 11,815.

Slide 1Subscriber Study PennWell April 2010 Print – 12,929 Digital – 11,815 Slide 2 1. How soon do you read your issue after you receive it? DigitalPrint Immediately…

Documents 5. Is the Ad Memorable? Is the product / brand clearly identified? Think of how many times you can.....

Slide 15. Is the Ad Memorable? Is the product / brand clearly identified? Think of how many times you can remember the ad but not what product it was for Is the product shown?…

Documents GOLDENADVERTISING OBJECTIVES & METHODS!. MESSAGE STRATEGY Linking objectives with methods! Methods.....

Slide 1 GOLDENADVERTISING OBJECTIVES & METHODS! Slide 2 Slide 3 Slide 4 Slide 5 MESSAGE STRATEGY Linking objectives with methods! Methods can be used in various strategic…

Documents MESSAGE STRATEGY

GOLDEN ADVERTISING OBJECTIVES & METHODS! GOLDEN ADVERTISING OBJECTIVES & METHODS! GOLDEN ADVERTISING OBJECTIVES & METHODS! GOLDEN ADVERTISING OBJECTIVES &…

Documents + Consumer Protection Mrs. Jayne Sept. 12, 2014. + Lesson Objectives Evaluate why and how the law...

Consumer Protection Consumer Protection Mrs. Jayne Sept. 12, 2014 + Lesson Objectives + Agenda Do Now Matching & Discussion 1.29-1.34 Intro to Mrs. Jayne and the Lesson…