Slide 118 - 1 Global Perspective The Price War Setting the right price for a product or service can be the key to success or failure An offerings price must reflect the quality…

Slide 1 Pricing for International Markets Slide 2 18 - 2 Learning Objectives Components of pricing as competitive tools in international marketing The pricing pitfalls directly…

Slide 1 I n t e r n a t i o n a l M a r k e t i n g Pricing for International Markets Chapter 18 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G i l l y J…

I n t e r n a t i o n a l M a r k e t i n g Pricing for International Markets Chapter 18 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G i l l y J o h n L…

Slide 1 Pricing for International Markets Chapter 18 Learning Objectives Components of pricing as competitive tools in international marketing The pricing pitfalls directly…