Documents Intro to social media monitoring: Why do we do it, what questions can we ask?

1. Social media monitoring:What are they saying? Professor Matthew Kushin, PhD March 2012 2. Commonly monitored Questions about your company & industry Brands /…

Business Brand As API - SXSW 2012 Presentation

1. a core conversation SxSW Interactive 2012#brandasapiPeg Faimon & Glenn PlattArmstrong Institute for Interactive Media StudiesMiami University, Oxford, Ohio 2. WHAT’S…