Documents Schiffman Cb09 Ppt 15

Chapter 15 Consumer Influence and the Diffusion of Innovations Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline •…

Documents Opinion Leadership

Chapter 15 Consumer Influence and the Diffusion of Innovations Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline •…