Style Guide 3.0 1 BORDER REGION MENTAL HEALTH CENTER STYLE GUIDE 3.0 Version A
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Border Region Mental Health Center
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BORDER REGION MENTAL HEALTH CENTER
STYLE GUIDE 3.0Version A
Border Region Mental Health Center
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Border Region Mental Health Center is a state
funded agency that provides treatment services
for both adults and children from Webb, Jim
Hogg, Starr and Zapata counties. The center
strives on treating challenged clients holistically
by providing a diverse and current regimen of
psychoactive medications and therapies within
the psychological and psychosocial domains.
Since their establishment in Laredo, Texas in
1979, Border Region Mental Health Center has
undergone various transitions ranging from
name changes, new buildings, numerous state-
of-the-art treatments plans and conception of a
volunteer service council.
TYPOGRAPHYBig Caslon
CambriaABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQURSTU-VWXYZ
abcdefghijklmnopqrstuvwxyz
Footlight MT LightABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Border Region Mental Health Center
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Body Adult and Child Mental Health Services
TitleBorder Region Mental Health Center
SubtitleFor a Brighter Tomorrow
Border Region Mental Health Center
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COLOR PALETTE
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Border Region Mental Health Center
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C : 100M : 10Y : 28K : 47
C : 48M : 4Y : 16
C : 27M : 0Y : 14K : 0
C : 0M : 63Y : 99K : 0
C : 0M : 63Y : 99K : 0
R : 0G: 99
B : 115
R : 112G: 174B : 185
R : 184G: 226B : 222
R : 244G: 125B : 34
R : 244G: 125B : 34
Pantone 3155
Pantone 5493
Pantone 331
Pantone 716
Pantone 3155
Border Region Mental Health Center
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LOGO DISPLAY
www.borderregion.com 956-723-HELP
For A Brighter TomorrowFor more information on programs and services
PLAY
PUBLIC SERVICE ANNOUNCMENT
PRINT AD
INTERNET
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VOICE
“The Border Region Mental Health Center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains”.
Border Region Mental Health Center
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Mental Health Center
Mental Health Center
LOGO SPECIFICS
BLACK/WHITE
GREY SCALE
STANDARD LOGO
0.5” 0.5”
Minimum Web Size 177px X 157 px
Mental Health Center
Mental Health Center
Mental Health Center DARK BACKGROUND
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Mental Health Center
Mental Health Center
Mental Health Center
Mental Health Center
MISUSE OF LOGOS WITH VARIATIONS OF BACKGROUNDS
Border Region Mental Health Center
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Words can communicate a message to
viewer but photos can communicate
quicker and in different ways than
text. Vivid images used in combination
with the right words can be incredibly
powerful. These images do more than
just play a mere complementary role
in the design. The combination of text
and imagery blend to create the ideal
combination.
IMAGERY
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Border Region Mental Health Center
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TEXTURESThe many images and textures can be
utilized for the Border Region Mental
Health Center rebranding campaign.
The warm and comforting colors ap-
peal to the viewers will radiate a sense
of calm. The images portray a sense of
safety and assurance in the quality of
care attained through the programs
and services.