Zurich Street Fashion

Submitted to:

Ms. Nishrin Pishori

Submitted by:

Surbhi Modi-31

FD-5

HISTORY OF DESIGN & FASHION

IntroductionZürich is the largest city in

Switzerland. The city is sometimes called the

Cultural Capital of Switzerland, the political capital of Switzerland being Berne.

It can be counted as one of the world's pre-eminent global cities.

According to several surveys from 2006 to 2008, Zürich was named the city with the best quality of life in the world, as well as the wealthiest city in Europe.

Zürich is also ranked the sixth most expensive city in the world.

The Zürich metropolitan area has a population of ca 1.68 million.

Zurich – Fashion & Contemporary ArtZürich’s main shopping mile,

Bahnofstrasse, has contributed largely to the city's reputation as an El Dorado for shoppers and is a top address for international fashion labels, jewelry and watches.

However, it is just one of the places where you can find urban Zürich labels; whether in Zürich-West or in the Aussersihl quarter, you often come across local brands where you least expect them. They inspire the fashion-conscious and cause a sensation far beyond Switzerland's borders.

Also for lovers of art Zürich has a lot to offer. The city alone is home to over 50 museums, some 14 of which are devoted to art.

These museums boast a significant collection of paintings, sculptures, photographs and videos, non-European art in the world & also one of them housed in an over 100 year old building reminiscent of a fairytale castle – contains the country's most comprehensive collection of exhibits relating to Swiss cultural history.

Major Events that takes place evry year as a part of Zurich’s contemporary culture are:

Zürcher Theater Spektakel (August 2009) Street Parade Sechseläuten, spring festival of the guilds and

burning of the Böögg Zürcher Theater Spektakel, international

theatre festival, ranking among the most important European festivals for contemporary performing arts.

Kunst Zürich, international contemporary art fair with an annual guest city (New York in 2005); combines most recent and youngest art with the works of well-established artists.

Annual public city campaign, sponsored by the City Vereinigung with the cooperation of the city government. Past themes have included lions (1986), cows (1998), benches (2003), and teddy bears (2005).

freestyle.ch, one of the biggest freestyle events in Europe

Zürifäscht, a triennial public festival featuring music, fireworks, and other attractions throughout the old town. It is the largest public festival in Switzerland, attended by up to 2 million visitors.

Contemporary Art in ZurichZürich is the home of the Cabaret

Voltaire where the Dada movement began in 1916.

Constructive Art Movement took also one of the first steps in Zürich. Artists like Max Bill, Marcel Breuer, Camille Graeser or Richard Paul Lohse had their ateliers in Zürich, which became even more important after the takeover of power by the Nazi-Regime in Germany and World War II.

Ballets and operas are also intrinsic part of Zurich cultural activities. The city houses a number of opera houses and theaters, among which Zürcher Opernhaus,Theater der Künste and Schauspielhaus Zürich are most popular.

Like many other European countries, Zurich has also turned out to be one of the principal hubs of modern art. Zurich artworks mainly comprise of famous paintings, preserved till date and displayed in 50 museums across the city. Hence, a number of public places like restaurants and the main rail stations are decorated with paintings. Zurich has inspired renowned painters and sculptors of extraordinary caliber like Max Bill, Le Corbusier and Jean Tinguely. Icons and figures sculpted by these people are some of the prized possessions of Zurich.

Famous Contemporary Art MuseumsConinx MuseumChanging exhibitions of paintings and graphic

work, primarily from Switzerland, plus non-European art.

Daros ExhibitionsChanging exhibitions of modern and

contemporary art from Europe and Northern & Latin America.

ETH Zürich Collection of Prints and Drawings

Old and modern graphic.

Haus KonstruktivThe Haus Konstruktiv is a museum with Swiss-wide

and international recognition in one of the most striking and beautiful testimonies to Zurich’s industrial architecture in the immediate vicinity of the Main Station.

Kunsthalle WinterthurExpose new works for discussion, provide space for

experiments, display contemporary art: those are the aims of the Kunsthalle Winterthur. It also offers Winterthur artists a forum for their own exhibitions in its two rooms at the Waaghaus.

Kunsthalle ZürichContemporary art by international artists who are as

yet relatively unknown.

The Migros Museum of Contemporary Art in Züri-West collects and exhibits international works in its light and airy exhibition space. The permanent collection features works by over 700 different artists, including Gerhard Richter, and is supported by changing temporary exhibitions.

Cabarat VoltaireCabaret Voltaire was the name of

a nightclub in Zürich, Switzerland. It was founded by Hugo Ball, with his companion Emmy Hennings on February 5, 1916 as a cabaret for artistic and political purposes. Events at the cabaret proved pivotal in the founding of the anarchic art movement known as Dada.

The Cabaret Voltaire fell into disrepair until it was occupied by a group claiming to be neo-dadaists in June-August of 2002. After their eviction the Cabaret Voltaire became a museum dedicated to the history of Dada and the Dada movement.

Kunsthaus Zurich also features antique sculptures and leading contemporary works. Highlights of the permanent collection include several of Picasso's masterpieces and two of Monet's famous water lily paintings. The Edvard Munch collection is the largest outside of Norway. Modern-art enthusiasts enjoy the unique display of works by Beuys.

Kunst Zürich, international contemporary art fair with an annual guest city (New York in 2005); combines most recent and youngest art with the works of well-established artists.

Advertising the town by art: Garten-city Zurich 2009Huge planters are all over the city of Zurich at the moment.It is a unique plan by the Zurich Tourism Office, whose

theme was integration of art & design, plants & nature, and city and environment. The planters are made of glass-fiber-enforced polyester, with the height of 150 cm and diameter of 120 cm. The participating artists around the world as well as from Switzerland have created these planters.

From the Zurich Airport to the center of the city, especially along the shopping street stating from the Central Station, the streets are decorated by artworks, and the area from the Baunhof strasse to Paradeplatz is one of the highlights.

Oleander, palm, dogwood, Bird of Paradise, Japanese maple tree, fig tree, chestnut tree, and so on…More than 30 different kinds of plants were planted.

Fiber Teddy Bears were installed in various parts of the city as part of the Annual public city campaigns, 2005

Contemporary art can be seen in variety in Zurich, in streets, architecture, installation, performance, etc.

Zurich's lively main railway station, the Hauptbahnhof, puts up many a times cultural & food festivals where contemporary art can be seen in various modes.

Here is an example of contemporary art that has been portrayed in the form of architecture ( underground railway tracks).

The Guardian Angel by Niki de St. Phalle can be seen floating high in the cavernous space of the Zurich Hauptbahnhof, which truly portrays a piece of contemporary artwork.

Lantal Textiles Co., one of the leading textile manufacturer co. in Switz., has this piece of contemporary art made up from wood in their frontyard & another piece in their lobby.

Another form can be seen in one of the museums of Zurich where a continuous display of videos one after another goes on & thus forms a visual art.

Buses & other public places also depict a type of contemporary art in the form of ad campaigns carried on them.

Each year the traditional Conelli Circus visits Zurich's Bauschänzli island. The 2009/2010 season is entitled Generations and showcases both classic and modern acts as part of a feast of colour, music and excitement.

Some tourist spots also display some works of contemporary artists.

Octopus 2006/2009 Katharina Fritsch - The 3-dimentional image created by Katharina, shakes human’s fundamental mentality, desire and fear, in the space where a new life is alive and vivid.Her latest work is a strange contemporary elegy.The man wearing a diving suit was easily caught in the tentacles of the octopus like a toy.

(Photo: 　 Kunsthaus Zürich)

An installation art by David Renggli

Eva Rothchild

Paul McCarthy

Philippe Parreno

Street Art in ZurichStreet Art has by now been

established as a true art movement. Young and used-to-be-young creative minds won't let anything stand in the way of restricting their expression. Their medium is the street, the city, the public space.

They combine a head-spinning mixture betweenlegitimacy and rebellion, design vs. civil disobedience.

There is a strong influence of graphics and illustration that can be found in street art.

Grafitti on walls, fences, cars, public areas, benches etc. is the most common form of street art seen in Zurich as a mode of expression by the rebellious young artists

Influence of Contemporary Arts on Zurich’s Street Fashion

The contemporary art movements influenced later styles like the avant-garde and downtown music movements, and groups including surrealism, Nouveau réalisme, pop art, Fluxus and punk rock.

Fashion on the streets of Zurich adopted all the fierce & ravish fashion they could influenced by hard rock, & the rude graffiti seen everywhere around.

Culture of Zurich carries traces of colonial influence.

The Zurich Street ParadeThe Zurich Street Parade is

all about music, dancing, extravagant costumes etc. Most Zurich street parades are thematic in nature, organized to celebrate or commemorate important occasions.

The Street Parade is the second most attended technoparade in Europe. It takes place in Zurich, Switzerland.

The "Street Parade" is a part of the cultural heritage of Zurich, that is as important for the city as Dadaism.

Coming to the hairstyles, they become very aggressive many a times, people go for fierce braiding, coloring, etc.

Bandanas are worn with utmost carefree attitude

Shoes were chosen according to the weather for eg. People on the streets wore in rainy season wore shoes that were most convenient in that weather.

Long shoes & leather jackets are often combined with personal stylization

Girls mostly tend to wear shorts & mini skirts with punk leggings sometimes because of the punk rock movement going on among the youth

Hats, Cardigan, Shorts, Necklace, Heels, etc. are combined very well by girls who tend to have a casual look.

Exposing of Lingerie has become a huge trend up there in Zurich

Funky T-shirt prints is part of Zurich’s street fashion

The Zurich main station is a hub for youngsters to gather where we can see them wearing hip & hap clothes

Guys mostly like to wear loose-fitted falling off clothes for a more hip-hop look – Hoodies, Backpacks, Over-sized jackets etc.

Sometimes cross- cultural influences are also seen on the roads in the dresses because of many international festivals that do happen there on regular basis

Punk has played a very important role in the history of Zurich’s street fashion, even till today.

Women going to work mostly preferSuit-coats paired up with trousers but They also make a point to keep it stylish For eg. Here the lady is wearing stilletos

Cross Dressing has also becomevery popular because of the influence of homosexuality among the youth.

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