ZTE AnyService Introduction

ZTE AnyService Introduction

Service Evolution Proposal

ZTE Confidential Proprietary © 2008 ZTE Corporation. All rights reserved. I

TABLE OF CONTENTS

1 ZTE Service Portfolios........................................................................................... 1

2 Value-Added Short Message Service Platform (ASP) .......................................... 1 2.1 Introduction ............................................................................................................. 1 2.2 System Fucntions and Features .............................................................................. 3 2.2.1 SM Forwarding........................................................................................................ 3 2.2.2 SM Copy................................................................................................................. 3 2.2.3 SM Firewall ............................................................................................................. 4 2.2.4 SM Acknowledgement............................................................................................. 4 2.2.5 SM Personal Signature............................................................................................ 4 2.2.6 SM Advertisement................................................................................................... 5 2.2.7 SM Auto-Reply........................................................................................................ 5 2.2.8 SM Storage............................................................................................................. 5 2.2.9 WEB SM Sending.................................................................................................... 5 2.3 Benefits................................................................................................................... 5 2.3.1 For end users.......................................................................................................... 5 2.3.2 For Operators.......................................................................................................... 6 2.4 ZTE ASP Applications ............................................................................................. 6

3 Service Delivery Platform (SDP)............................................................................ 8 3.1 Introduction ............................................................................................................. 8 3.1.1 Background............................................................................................................. 8 3.1.2 Concept .................................................................................................................. 9 3.1.3 Function Positioning................................................................................................ 9 3.2 System Function and Feature................................................................................ 10 3.2.1 ZXSDP-UMP......................................................................................................... 10 3.2.2 ZXSDP-UAG......................................................................................................... 12 3.2.3 ZXSDP-UOE......................................................................................................... 13 3.3 ZTE SDP Applications........................................................................................... 15

4 First Delivery Attempt (FDA) ............................................................................... 18 4.1 Introduction ........................................................................................................... 18 4.2 System Function and Feature................................................................................ 20 4.2.1 Cost-effective Solution........................................................................................... 21 4.2.2 Embedded in SMSC System ................................................................................. 21 4.2.3 Save Bandwidth In Peak Traffic Period.................................................................. 21 4.2.4 Multi-Module Structure .......................................................................................... 21 4.2.5 High Reliability ...................................................................................................... 22 4.2.6 Perfect Disaster Tolerance .................................................................................... 22 4.2.7 Complete OMM Function....................................................................................... 22 4.2.8 Signaling Tracing Function .................................................................................... 22 4.2.9 Excellent Alarm Function....................................................................................... 23

5 Multimedia CRBT Service (MRBT) ...................................................................... 23 5.1 Introduction ........................................................................................................... 23 5.2 System Functions and Features ............................................................................ 23

6 WAP Gateway ...................................................................................................... 26 6.1 Introduction ........................................................................................................... 26 6.2 System Function and Feature................................................................................ 27


II © 2008 ZTE Corporation. All rights reserved. ZTE Confidential Proprietary

7 SoftDA Service..................................................................................................... 31 7.1 Introduction ........................................................................................................... 31 7.2 System Function and Feature................................................................................ 32

8 Mobile Newspaper ............................................................................................... 34 8.1 Introduction ........................................................................................................... 34 8.2 System Function and Feature................................................................................ 35

9 Next Generation Call Center (NGCC) .................................................................. 37 9.1 Introduction ........................................................................................................... 37 9.2 System Function and Feature................................................................................ 38 9.2.1 Outsourcing Call Center ........................................................................................ 38 9.2.2 VIP Customer Service ........................................................................................... 40 9.2.3 Complaints & Suggestions..................................................................................... 42 9.2.4 Consultations ........................................................................................................ 45 9.2.5 Billing Inquiry......................................................................................................... 51 9.2.6 Service Handling................................................................................................... 53 9.3 ZXNGCC Applications........................................................................................... 55

10 Download Service................................................................................................ 56 10.1 Introduction ........................................................................................................... 56 10.2 System Function and Feature................................................................................ 57 10.2.1 Powerful system processing ability and expandability ............................................ 57 10.2.2 Standard open system........................................................................................... 57 10.2.3 Modulization structure ........................................................................................... 57 10.2.4 Powerful system support platform.......................................................................... 57 10.2.5 Telecom-level high reliability design ...................................................................... 57 10.2.6 Overall service support.......................................................................................... 58 10.2.7 Mature operation and management function.......................................................... 58 10.2.8 High-efficient service processing function .............................................................. 58 10.2.9 Powerful billing function......................................................................................... 58 10.2.10 Complete contents management function.............................................................. 58

11 Streaming Service ............................................................................................... 59 11.1 Introduction ........................................................................................................... 59 11.2 System Function and Feature................................................................................ 59 11.2.1 Streaming On Demand.......................................................................................... 59 11.2.2 Live TV.................................................................................................................. 59 11.2.3 Streaming Content Encoding................................................................................. 59 11.2.4 Load Sharing......................................................................................................... 60 11.2.5 Distributed deployment of Streaming Contents ...................................................... 60 11.2.6 Streaming Service Authentication.......................................................................... 60 11.2.7 Support of BREW Terminals.................................................................................. 60 11.2.8 Symbian Terminal Support (only for Monitoring) .................................................... 61 11.2.9 Dynamic Relay...................................................................................................... 61 11.2.10 Code and File Formats.......................................................................................... 62 11.2.11 Dynamic Bandwidth Adaptation............................................................................. 62 11.2.12 Mobile Terminal Adaptation................................................................................... 62 11.2.13 SM Notification...................................................................................................... 63 11.2.14 WAP Push............................................................................................................. 63

12 Location Services (LCS)...................................................................................... 63 12.1 Introduction ........................................................................................................... 63 12.2 System Function and Feature................................................................................ 64 12.2.1 Modular Architecture ............................................................................................. 64 12.2.2 Standard Signaling Interface ................................................................................. 64


ZTE Confidential Proprietary © 2008 ZTE Corporation. All rights reserved. III

12.2.3 Strong Processing Capability................................................................................. 64 12.2.4 High Reliability ...................................................................................................... 65 12.2.5 Powerful Operation and Maintenance Tools........................................................... 65

13 Service Evolution Suggestion for VMS............................................................... 67


ZTE Confidential Proprietary © 2008 ZTE Corporation. All rights reserved. 1

1 ZTE Service Portfolios ZTE has most comprehensive products, and can be divided into 4 classes:

Open Platforms Data & Content Solutions

Messaging Solutions Voice Solutions

l Service Delivery

Platform (SDP)

l Online Charging

System (OCS)

l Mobile TV

l Push Mail

l Device

management

l Mobile Streaming

Service

l Location Service

l Content Delivery

Service

l WAP Gateway

l Digital Rights

Management

l Short Message

(SMSC)

l Multimedia

Message (MMSC)

l Unified Message

l Instant Message

l Voice Message

l Video Message

l Prepaid Service

l Virtual Private

Network

l Color Ring Back

Tone

l Intelligent

Payphone

l Call Center

2 Value-Added Short Message Service Platform (ASP)

2.1 Introduction As a service with the greatest growth potential in the mobile communication industry, the point-to-

point short message service (SMS) has entered a regression period after the several consecutive

years of rapid development and growth. With the increasing maturity of the mobile communication

technologies and the saturation of the mobile subscribers, the mobile operators and even the

whole telecom industry has transferred its focus to enhance the ARPU of the subscribers through

service innovation, and profiting the whole industrial chain.

To meet the requirements of SMS development, value-added services (VAS) such as SM

Personal Signature, SM Forwarding, SM Firewall and so on are introduced as a cure to the

inconvenience and disadvantages of the current standard SMS.


2 © 2008 ZTE Corporation. All rights reserved. ZTE Confidential Proprietary

ZTE Corporation uses the ASP scheme as the solution of the short message VAS to provide the

services (such as SM Personal Signature, SM Forwarding, SM Firewall, etc) with the following

features.

1 Affecting the service flow to judge 2 High requirement of real-time capability 3 Activating the service through subscription

To implement such caller and callee triggering services as SM Personal Signature, SM

Forwarding, SM Firewall, SM Storage, etc and minimize the change to short message service

center (SMSC) software, a new NE i.e., Value-Added Short Message Service Platform (ASP), is

to be added. This platform processes VAS such as SM Personal Signature, SM Forwarding, SM

Firewall, SM Storage, etc outside the SMSC. It reduces the change to the SMSC version due to

new service development, making it easy to plan the new services and shortening the cycle of

new service deployment. As a result, this scheme provides a technical basis for operators to win

in the ever-growing market competition.

The position of ZTE Anyservice ASP in the network is shown in the following figure.

Figure 1 The network location of ZTE Anyservice ASP

ZTE Anyservice ASP (Value-Added Short Message Service Platform) is used to store the detailed

subscription data of local subscribers and registration/deregistration information of the called

subscribers in the whole network. It provides the caller and callee subscription service oriented to



the end users, such as SM Signature, SM Forwarding, SM Firewall, SM Storage etc. It also

supports subscribers to subscribe multiple services, including the following functions.

1 Storing the subscriber’s customized SMS data and maintaining the subscription tables.

2 Updating the subscriber customized data in real time through SMS mode or WEB mode.

3 Inserting the subscriber subscription information (caller/callee subscription service information) by interfacing with the SMSC.

4 Providing the detailed query results of subscriber subscription service to the SMSC by interfacing with the SMSC.

5 Providing some value-added services, such as SM Personal Signature, SM Forwarding, SM Firewall, etc.

SMSC (Short Message Service Center) implements basic receiving/ transmitting features of short

messages. The SMSC stores the service registration/deregistration information of local

subscribers. When originator or terminator subscribes to the service, the SMSC only needs to

deliver once to ZTE Anyservice ASP, even though the originator or terminator subscribes to

multiple services or the originator or terminator subscribes to different services respectively. ZTE

Anyservice ASP system is responsible for the specific logic control and service processing.

2.2 System Fucntions and Features With ZTE Anyservice ASP, ZTE can provide lots of functional and personal value-added short

message service.

2.2.1 SM Forwarding

SM forwarding means that a short message can be forwarded to another user. For example, if

user B whose number is MS2 forwards its short message to user C whose number is MS3, then

when user A whose number is MS1 sends a short message to user B, the short message is

received by user C, not user B. For MS3, it can be a mobile number or an E-mail address.

2.2.2 SM Copy

SM Copy service allows the mobile subscriber to keep a copy of the short message received or

sent in another mobile number or E-mail address, besides the normal one. For example, if user A

whose number is MS1 sends SM to other user or receive SM from other user, he/she can choose

to keep a copy of this message in another address, which can be a mobile terminal or E-mail.



2.2.3 SM Firewall

With SM Firewall, ZTE Anyservice ASP filters all subscriber-received short messages based on

the rules predefined by the subscribers in order to reduce junk short messages.

6 Black list: All SMs sent from numbers on the black list will be automatically filtered out by the system.

7 Buddy list (white list): SMs sent from numbers not in the white list will be automatically filtered out by the system.

8 Timed filtering: Within a specified time segment, SMs sent from the subscriber in black list will be not received or only SMs sent from the subscriber in white list will be received.

9 Querying filtered SMs: The subscriber can query filtered SMs by logging in to the website www.*****.cn. The queried information of an SM includes the sending number, content, sending time, and filtering cause.

2.2.4 SM Acknowledgement

The SM Acknowledgment (delivery report) means the system gives the caller a notification after

the SM is successfully sent to the callee or not. The purpose of this service is to return SM status

and notification to a sender.

The major characteristic of this service is that after a user sends a SM using any type of terminal,

once the SM is received or not, the user immediately receives an Acknowledgment.

The subscribers can ask for SM acknowledgement as required, which provides a great

convenience. The acknowledgement content can be defined by the subscribers or operators. It

can even be a greeting message or an advertisement.

2.2.5 SM Personal Signature

The current SMS uniformly displays the caller name through the number directory in the mobile

terminals. If the callee does not save the caller number in his/her mobile terminal and cannot

remember the caller number, he/she cannot identify the sender of this SM. Especially, in holidays,

like Spring Festival, New Year's Day and Christmas Day, subscribers are subject to enormous

short messages of this type, because we tend to present greetings through SM now. Therefore,

ZTE puts forward the SM signature service to solve the above embarrassed situation.

Without change to subscribers' habit, this service enables personalized SM signature for the

subscribers.



2.2.6 SM Advertisement

SM Advertisement service provides the third party SPs/CPs or some small companies a particular

way to advertise for their services or products. The advertising message can be added as a

signature in the short message content, which a mobile subscriber sends to other users. The

use who subscribes this service can gain some bonus from the advertiser.

2.2.7 SM Auto-Reply

With SM Auto-Reply service, the system automatically returns a preset message to the sender

when the called terminal subscriber cannot reply the message, such as on a business trip, at a

meeting, or on vacation.

2.2.8 SM Storage

Along with the development of SMS, it is required by the users to store lots of interesting short

message contents, while the storage of handsets is limited and cannot satisfy the user’s

requirement. ZTE Anyservice ASP provides SM Storage service to settle down such a problem.

SM Storage provides a large space for users to store individual short messages in network

storage devices. The storage space can be configured and distributed by the operator. And the

end users can query and download the stored short message content through the WEB Site.

2.2.9 WEB SM Sending

ZTE Anyservice ASP can provide subscribers WEB SM Sending service. The subscriber can log

on the Website, which the system provides and send short messages to other users. The system

also provides group sending function.

2.3 Benefits

2.3.1 For end users

The end users can enjoy different kinds of personalized value-added short message services

without the change of habit.



2.3.2 For Operators

ZTE Anyservice ASP is a cost-effective solution and can save CAPEX and OPEX and bring high

ROI. It can increase the revenue of SMS.

It is a fast-to-market production tool. With the deployment of ZTE Anyservice ASP, it makes

planning of new services easy and shortens the cycle of new service deployment.

2.4 ZTE ASP Applications

No. Customer Country Network Type

Service Capacity (SM/sec)

Remark

Asia(excluding China)

1 CMPak Pakistan GSM 600

SM Forwarding, SM Copy, SM Firewall, SM Auto Reply, SM Personal Signature, Web SMS

2 TMIC Cambodia GSM 10

SM Acknowledgement, SM Copy, SM Forwarding, SM Firewall, Web SMS

3 STC Saudi Arabia GSM 10

SM Forwarding, SM Copy, SM Firewall, SM Auto-Reply, SM Personal Signature, SM Advertisement, SM Reminder, Group SMS, SMS VPN

Africa

1 Sudatel Sudan CDMA; WCDMA 230

SM Forwarding, SM Copy, SM Firewall, SM Auto-Reply, SM Personal Signature, SM Advertisement, SM Reminder,

China

1 Shanghai Mobile China GSM 450

SM Forwarding, SM Firewall, SM Acknowledgement, SM Personal Signature, SM Storage

2 Jiangxi Mobile China GSM 450


3 Shannxi Mobile China GSM 300


4 Guangdong Unicom China GSM/

CDMA 1,722

SM Forwarding, SM Acknowledgement, SM Personal Signature, SM Storage

5 Beijing Unicom China GSM/

CDMA 813 SM Forwarding, SM Acknowledgement, SM Personal Signature, SM



Storage

6 Jiangsu Unicom China GSM/

CDMA 813


7 Hubei Unicom China GSM/

CDMA 630


8 Anhui Unicom China GSM/

CDMA 327


9 Inner Mongolia Unicom

China GSM/ CDMA 264


10 Sinkiang Unicom China GSM/

CDMA 128


11 Guizhou Unicom China GSM/

CDMA 554


12 Hainan Unicom China GSM/

CDMA 140


13 Jiangxi Unicom China GSM/

CDMA 112


14 Shannxi Unicom China GSM/

CDMA 296


15 Jilin Unicom China GSM/ CDMA 174


16 Shanxi Unicom China GSM/

CDMA 203


17 Tianjin Unicom China GSM/

CDMA 160


18 Tibet Unicom China GSM/

CDMA 24


19 Ningxia Unicom China GSM/

CDMA 37


20 Qinghai Unicom China GSM/

CDMA 37




3 Service Delivery Platform (SDP)

3.1 Introduction

3.1.1 Background As networks and techniques advance in leaps and bounds, operators are competing for services, rather than simply for scales and prices as they were in the past; they are attaching more importance to the ratio of investments to profits. The pressure of transitioning becomes more and more urgent: ü They need to promptly meet users’ personalized requirements, that is what users

need should be provided rapidly. The service provisioning mode should be open;

with the involvement of more partners, rich services can be conveniently and rapidly

developed.

ü Integrated product sales increase users’ attachment to services.

ü Strengthening integrated management plays a key role during the immense change

in the value chain when the leading position of operators is threatened.

ü Exploiting and controlling resources and making full use of their own advantages are

keys to the success to operators’ services.

These requirements are unable to be met by former service solutions and techniques. The following problems exist: ü As special platforms constructed for addressing specific requirements, the existing

VAS (Value Added Service) platforms are all vertical systems, only able to provide

sole functions without unified planning.

ü Resources are not fully utilized in a reasonable manner; logic and information are

not shared.

ü Overall services are short of unified sales and management; services have not been

optimized.

ü The capability of providing convergent services is comparatively weak and the

scalability support is relatively bad.

ü The development of services is restricted by the network; rapid service development

and deployment can not be carried out.

Operators need a new service platform solution and therefore SDP (Service Delivery Platform) comes into being. It has satisfied the operators’ requirement of transitioning to services and received their widespread recognition. SDP is the most important network element as well as the core of the service network. At the top layer of the network, SDP plays a major role in introduction of other relevant products; once SDP has been successfully deployed and users’ requirements need assistance of the network side, relevant network elements will likely be given priority to be introduced.



3.1.2 Concept Absorbing concepts by OSA/PARLAY, OMA, and other organizations and latest technical fruits, SDP is new generation service platform architecture jointly put forward by mainstream CT and IT vendors and is widely recognized by mainstream operators. ü The platform architecture is open. Unified and open Web service interfaces are

provided, which enable third-parties to develop services. Therefore provision of

services is not confined to operators and solution providers any longer; CT

techniques are made IT-based.

ü Deployment and development of services are independent of networks. Hence the

complexity of networks is screened.

ü Users, SPs/CPs, contents, services, and service capabilities are managed in a

unified manner.

However the industry does not have a unified standard; each solution provider has separately proposed its own solutions, whose architecture largely follows the following mode. ü The Service Exposure Layer implements unified encapsulation of network capacity

and provides the Web service interfaces.

ü The Service Execution Platform executes service logic and performs network

capacity abstraction.

ü The Service Delivery Platform implements service content upload, storage, delivery,

etc.

ü The Network Abstraction Layer implements network adaptation, shielding the

complexity of networks.

3.1.3 Function Positioning SDP, a new generation of integrated service provision platform, enables operators and third-party partners to develop various convergent services in a prompt and economic manner, and incorporates users, SPs/CPs, and services into unified management, guaranteeing operators’ control position in the new value chain. SDP comprises a unified management platform (including content management) and service opening platform (development, test, and execution). ü As the center of data, contents, and management for operation of operators’ VAS,

the management platform offers public supporting functions, ensuring sound

development of services.

ü As an application middleware and the center of the convergence of telecom domain

and IT domain network capabilities, the service opening platform provides open API

as well as various middle services with different granularities to meet requirements of

service vendors of different levels, ensuring that development and deployment of



services are independent of lower-layer networks.

SDP realizes the following goals for different users: ü End users

ü Service types are more abundant; multiple service access modes are provided;

ü They obtain trustworthy and cheating-free services.

ü SP/CP and other third-party partners

ü They only need to pay attention to users’ requirements, but do not need to care

about technical implementation;

ü The network capacity development interfaces are standardized, and services

developed are independent of networks: services that are developed once could

serve multiple networks.

ü They conveniently, promptly, and profitably develop voice, data, multimedia, and

other convergent-type services.

ü Network operators’ requirements

ü They need a general purpose service platform to avoid repeated network

construction.

ü At the core control position of the value chain, operators manage users, contents,

and services in a centralized manner.

ü They open more network capabilities to third parties for producing rich services.

ü They adopt varied and flexible charging policies and share revenue with partners.

ü They perform stricter and more effective monitoring of SPs.

3.2 System Function and Feature

3.2.1 ZXSDP-UMP

The Unified Service Management Platform (UMP) is the core platform for the management of

mobile data services, which implementing service management and control for data services. The

main function of UMP is described below.



Figure 2 SDP-UMP

3.2.1.1 Portal

By the presentation mode, portals can be divided into WEB, WAP, SMS and voice portals.

According to different objects, the portal can also be divided into Subscriber Portal, CP/SP portal

and operator portal.

l The Subscriber Portal is provided by the unified portal, such as WEB portal, which provides subscribers customer care function. On the other hand, SMP also provides WAP portal for user to access service at one point.

l The CP/SP Portal is a portal that is provided for self-help management of the CP/SP and of service subscription.

l The Operator Portal provides subscriber management and SP/CP management function to operators.

3.2.1.2 Management

Include Subscriber management, CP/SP Management, Service Management, Charging

Management and others.

3.2.1.3 Authentication

The authentication module provides the platform with a common security mechanism, and

interacts with the third-party security authentication centers.



3.2.1.4 Statistical Analysis

The statistical analysis system makes statistics and analysis on the data of the value-added

service system of the carrier as required by the management authority. Then the system presents

the statistical data of the value-added service statistical analysis to such authority, serving as an

aid to decision making.

3.2.1.5 Operation and Management

Provide the operation and management function to the system and service enablers.

3.2.1.6 System interface and others

The system interface includes: interface with the Billing System, NM interface with the NM

platform, interface with other service enablers, interface with customer service system, etc.

3.2.2 ZXSDP-UAG

The other important part in service control layer is Unified Service Access Gateway. ZTE Unified

Service Access Gateway (UAG) which can simplify the interface between SPs and Service

Enablers and encourage new SPs to participate in the value-added services.

Figure 3 SDP-UAG



Reference to the structure of Parlay/Parlay X and SDP, UAG can provide a simple API interface to

the third party. Then the third party will be easy to access to different service enabler and provide

rich and colorful service application to subscribers. The SAG system can realize:

l Reduces the difficulty of an SP in service development, shortens service development cycle, speeds up the service development, and helps a carrier gain market shares by swift launching of new services.

l Encourage new SPs to participate in the value-added services. l Simplify the interface between an SP and lower-layer network entities, facilitates

the unified management and standardization of SPs, and reduces service development and management cost;

l Enhance the competitive power of the operator because the operator can work with other CPs or SPs via building a UAG platform.

With ZTE service solution, subscribers can achieve a consistent service experience and use all

services at one point.

Operators can easily manage all service and has the ability to provide all kinds of required

services as soon as possible.

And the SPs/CPs also can be fast response to market and fulfill the required goals to satisfy

customers without embarrassing with the technology difficulty.

3.2.3 ZXSDP-UOE

The Unified Open Environment (UOE) includes Service Creation Environment (SCE) and Service

Test Environment (STE).

The service creation environment (SCE) is an interface between a telecom network and a service

designer. The SCE uses the SIB to create new services and provides a friendly graphic interface.

Users use a simulator to simulate/debug the new service to check whether the new service meet

their requirements.



Figure 4 SDP-SCE

Finally, user use the service test environment (STE) to verify the new service to ensure that it is

safe in the telecom network.

Figure 5 SDP-STE



3.3 ZTE SDP Applications No Operator Service Enablers Capacity

1 Chian Telecom Hu Bei Branch SMS subscirber: 12 million

2 China Telecom Headquarter

SMS,MMS,LCS,WAP, VOICE

SMS 860TPS, MMS 108TPS, LCS 108TPS, WAP 216TPS, Voice 108TPS

3 China Telecom Guang Dong Branch

CRBT subscriber:15 million

4 China Telecom Chong Qing Branch

CRBT subscriber: 8 million

5 China Telecom Fu Jian Branch CRBT subscriber: 15 million


SMS,MMS,LCS,WAP, VOICE

SMS 860TPS,MMS 108TPS,LCS 108TPS,WAP 216TPS,VOICE 108TPS

7 China Telecom Guang Dong Branch

SMS TPS=500

8 China Telecom Jiang Su Branch

SMS, MMS, LCS, WAP PUSH, VOICE, TS, USSD

SMS 400TPS, MMS 50TPS, LCS 50TPS, WAP PUSH 100TPS, VOICE 50CAPS, TS 20CAPS, USSD 20CAPS

9 China Telecom Zhe Jiang Branch SMS TPS=502

10 China Telecom Shang Hai Branch

SMS, MMS, LCS, WAP PUSH, VOICE, TS, USSD

SMS 400TPS, MMS 50TPS, LCS 50TPS, WAP PUSH 100TPS, VOICE 50CAPS, TS 20CAPS, USSD 20CAPS

11 China Telecom Hu Bei Branch

SMS, MMS, LCS,WAP PUSH ,VOICE,TS, USSD

SMS 400TPS, MMS 50TPS, LCS 50TPS,WAP PUSH 100TPS,VOICE 50CAPS,TS 20CAPS,USSD 20CAPS

12 China Telecom Hu Nan Branch SMS TPS=600

13 China Telecom Ning Xia Branch SMS TPS=500

14 China Telecom Yun Nan Branch SMS TPS=500

15 China Telecom An Hui Branch SMS TPS=500



16 China Telecom Gan Su Branch SMS TPS=500

17 China Telecom Xin Jiang Branch SMS TPS=600

18 China Telecom Shan Xi Branch SMS TPS=500

19 China Telecom Gui Zhou Branch SMS TPS=600


SMS,MMS,LCS,Voice,WAP PUSH TPS=1440

21 China Telecom Jiang Su Branch

SMS,MMS,LCS,Voice,WAP PUSH

SMS TPS=400, MMS TPS=50,LCS TPS=50,Voice CAP=50,WAP PUSH TPS=100

22 China Telecom Shang Hai Branch



23 China Telecom Hu Bei Branch



24 Chian Unicom Tian Jin Branch

SMS,MMS,LCS,WAP PUSH

SMS TPS=300,MMS TPS=30,LCS TPS = 20,WAP PUSH TPS=100

25 Chian Unicom Si Chuan Branch

SMS,MMS,LCS ,WAP PUSH, TPS


26 Chian Unicom Guang XI Branch

SMS,MMS,LCS ,WAP PUSH, TPS


27 Chian Unicom Guang Dong Branch


SMS TPS=1709, MMS TPS=57,LCS TPS=52,WAP PUSH TPS=213

28 Chian Unicom Headquarter


SMS TPS=1156, MMS TPS=150,LCS TPS=178,WAP PUSH TPS=198

29 China Netcom Beijing Branch SMS,CRBT,LCS,WAP subscriber: 8 million

30 China Netcom Liao Ning Branch SMS subscriber: 8 million

31 China Netcom Tian Jin Branch SMS subscriber: 6 million

32 China Netcom He Nan Branch SMS subscriber: 6 million

33 China Netcom Nei Menggu Branch

SMS subscriber: 2 million



34 China Netcom Shan Xi Branch SMS subscriber: 6 million

35 Digitel (Philippines)

Web Call,Web 800,Web Conference,UMS,ONLY,ICW

subscriber:Web Call (10K),Web 800 (1K),Web Conference (1K),UMS (1K),ONLY (1K),ICW (1K)

36 Telekom Malaysia (Malaysia) PPC 400,000BHCA, 10M active cards

37 Dancom (Pakistan)

Prepaid Calling Card, Corporate Prepaid, Intelligent Payphone

subscriber:Prepaid Calling Card (130K),Corporate Prepaid (130K),Intelligent Payphone (130K)

38 Mundo Startel (Angola)

Prepaid,VMS,ACC,Web Call,WebConf,ONLY

subscirber:Prepaid (20K),VMS (4.6K),ACC (19K),Web Call (100),WebConf(100),ONLY (100)

39 Jazztel (Potugual)

Prepaid,Postpaid,NP subscriber:Prepaid(10K),Postpaid (10K),NP (1K)

40 Actel (Hungary)

SoftDA,ACC subscriber:SoftDA (1K),ACC (10K)

41 ICTA (Mongolia) ACC subscriber:ACC (30K)

42 Emcali (Colombia) ACC,VC,SoftDA subscriber:ACC

(40K),VC(40K),SoftDA (1K)

43 LTT(Libya)

Prepaid,WebCall, Web 800,Web Conf, ONLY

subscriber:Prepaid(10K),WebCall(100), Web 800(100),Web Conf(100),ONLY (1K)

44 ORASCOM CAT(Algeria)

Click to Dial,WebConf,Only, Prepaid Calling Card,SoftDA,Web800, PPS

subscriber: Click to Dial(10K),WebConf(10K),Only(10K) ,Prepaid Calling Card(10K), SoftDA(5K), Web800(1K), PPS(20K)

45 SLT(Sri Lanka )

Prepaid,Web Call subscriber:Prepaid(20K), Web Call(10K)



46 SAUDI TELECOM(Saudi)

SOFTDA,WEB Conf,Web 800,ONLY,ACC

subscriber:SOFTDA(2K), WEB Conf(2K),Web 800(2K), ONLY(2K),ACC(10K)

47 PTCL(Pakistan) Webcall,Web,WebConf subscirber:Webcall(100K), Web(800),WebConf(100K)

4 First Delivery Attempt (FDA)

4.1 Introduction Traditional short message service is based on “store and forward” mechanism. However, store is

usually the slowest work and it may cause short message delay, lack of efficiency and even

congestion, especially in peak traffic time, such as great holiday, Christmas Eve, New Year Eve

and etc. Such mechanism also limits the enhancement of the SMSC system capability to some

extent.

Based on long time experience in SMS development and operation, ZTE finds that over 70% SMS

to mobile subscribers and nearly 100% SMS to Application(ESME)s can be successful in the first

delivery attempt within 15 seconds, most expensive store and time resource are wasted uselessly.

So ZTE introduced a new mechanism in its SMSC, it is to change “forward and store (if first

deliver attempt failed)” mechanism to FDA, which is based on “forward and route to other SMSC

(if first deliver attempt failed)” mechanism. FDA mechanism can extremely promote the short

message processing capability and save investment for operators.

“Store and forward” is the basic feature of SMSC (Short Message Service Centre), while FDA

(First Delivery Attempt) platform is a system, which delivers short message only once and need

not store short message content before and after delivering. When the first delivery fails in FDA,

the failed SM will be transferred from FDA to SMSC which has storing buffer and database to

store the SM for retry later. It is shown as Figure 1.



30%

of s

hort

mes

sage

Figure 6 FDA, First Delivery Attempt

ZTE Anyservice FDA is based on ZTE Anyservice SMSC and is a sub-system of SMSC product

series. It inherits most of SMSC system’s merits and can also be embedded in SMSC, which can

simplify the network structure. The network position of ZTE Anyservice FDA is shown as Figure 2.



Figure 7 The network location of FDA

The interfaces between different network elements are listed below:

10 Interface between FDA and PLMN can be traditional 64K SS7, 2M SS7, or

SIGTRAN, or all of them.

11 FDA supports both SS7 and SMPP interface to SMSC. The SS7 interface can be

64K SS7, 2M SS7 or SIGTRAN. The SMSC can be provided by ZTE or other

vendors.

12 FDA supports SMPP (V3.3&3.4), UCP (V4.0) and CIMD2 interfaces to ESME.

13 FDA supports SNMP interface to NMC (Network Management Center).

ZTE Anyservice FDA supports FTP/FTAM interface to the Billing Center. And the CDR format can

be customized according to the operator’s requirement.

4.2 System Function and Feature AS a subsystem of ZTE Anyservice SMSC and based on ZTE’s rich experiences of short

message service, ZTE Anyservice FDA solution has many good features.



4.2.1 Cost-effective Solution

ZTE Anyservice FDA can delivery most of the SM to users directly and reduce the use of SMSC.

It is a kind of cost-effective solution and save CAPEX and OPEX and brings high ROI.

FDA can improve short message service for mobile subscriber. For most short messages, FDA

saves the store work and it can save lots of time. It solves the problem of short message delay,

lack of efficiency and congestion, which may happen in traditional SMC. Mobile subscribers can

feel quicker when send and receiv short messages.

FDA can save investment for operators because FDA decreases the requirement for expensive

storing devices like disk array. After introducing FDA, traditional SMC can be used to handle SMS

retry function, already investment can be saved without wasting.

4.2.2 Embedded in SMSC System

ZTE Anyservice FDA can be embedded in ZTE Anyservic SMSC. With this function, ZTE

Anyservice SMSC can instantly deliver most of the SMS traffic. The system will only store the

failed SM in the database for the usual retransmission processing.

This solution can not only improve the SMSC system capability, but also simplify the network

structure and save CAPEX and OPEX for operators.

4.2.3 Save Bandwidth In Peak Traffic Period

With ZTE’s special “Delivery address (VMSC GT) retention and aging” technology, the FDA

system can utilize the full efficiency of existing network resource, save the bandwidth for

Operators, especially during the holiday peak traffic period. After the optimization for Operators, it

can help save approximately 30% bandwidth resources in maximum.

4.2.4 Multi-Module Structure

ZTE Anyservice FDA consists of IW/GMSC Module, Service Processing Module, Operation and

Maintenance Module (OMM). The internal parts of main modules adopt a multi-layered modular

design.



The multi-module structure of ZTE Anyservice FDA can support high capacity and satisfy the

requirement of smooth capacity expansion through the addition of service processor modules.

The reasonable system structure facilitates the maintenance, and the redundant design of the

modules gives rise of reliable operation.

4.2.5 High Reliability

ZTE Anyservice FDA adopts master/slave design for the key parts. When there is anything wrong

with the master equipment, the slave ones can immediately work as the master equipment to

confirm the normal running of the system; and redundancy design is adopted for the

communication network between nodes (including the HUB and network card), thus to make the

system down time be in second level because of some card failure.

4.2.6 Perfect Disaster Tolerance

ZTE Anyservice FDA can route the SMS to other FDA/SMSCs to realize the load balance and

backup between different FDA/SMSCs whether the system is ZTE’s. The routing rule can base on

GT, A-number, B-number, PID, DCS, originated MSC, deliver error reason etc.

4.2.7 Complete OMM Function

ZTE Anyservice FDA OMM module can provide powerful operation, maintenance, and

administration of the SMMC through friendly GUI interface.

The OMM function is complete, with such functions as Security Right Management, Configuration

Management, Log Management, Real-time Monitor, Message Query System, Traffic Statistics,

Signaling Tracing, Alarm, and etc.

4.2.8 Signaling Tracing Function

ZTE Anyservice FDA provides the tracing of message signaling. It can trace in real-time SMS-

related MAP signaling between IW/GMSC and HLR, and between IW/GMSC and VMSC. It can

trace and display in real-time the signaling between IW/GMSC and Service Processor, the

signaling among the modules of Service Processor, and the signaling between Service Processor

and Short Message Entity (SME), etc.



4.2.9 Excellent Alarm Function

ZTE Anyservice FDA provides complete alarm function. For alarms of different levels, the display

is either real-time and can be sent to the administrator through SMS.

5 Multimedia CRBT Service (MRBT)

5.1 Introduction Multimedia color ring back tone (CRBT) service, compared to ordinary CRBT service, enables

users to set medias for other calling users who call his mobile, such as image, audio, video and

Flash. The calling user can view personalized music, video or image other than “beep”.

Multimedia CRBT service is the expansion of the CRBT service in the IMS/NGN networks. The

CRBT service user can only set individual audio for the caller, with the increase IMS/NGN network

and terminal capacity, audio frequency is extended to video, image and text. The multimedia

CRBT service is similar to CRBT. The rich multimedia feature brings users with more experience

and attracts more users for carrier.

5.2 System Functions and Features With the multimedia CRBT service, users can not only select various audio frequencies as

terminal ring back tone, but can select media information (such as video) provided by the

multimedia terminal as ring back tone. The CRBT mentioned below includes audio and video ring

back tones.

1. Default Ring Back Tone

When the CRBT service is activated, if users do not set ringtones, the system will play a default

ringtone to replace normal ringtone. Users cannot set and delete the ringtone.

2. Select Default Ring Back Tone

The default CRBT is the ringtone played when there is no special setting, including system default

ring back tone and the ringtone set by user for any time and any number.



To set a default ringtone, the user can select a sample from the CRBT database in the system as

the default ringtone. When the user finds a music/video material in the database, he can listen it

and then select it if it is appropriate, otherwise select others.

3. Selecting the ring back tone for a specific caller

The user can set a CRBT tone for a specific calling party. When the tone has been set successful,

the system determines the calling party of every call, and plays the preset music/video for the

calling party.

The user can select a music/video file in the same way as selecting the default CRBT tone.

Users can be classified into different levels, for example, individual user and enterprise user. The

individual users can be classified into VIP user and ordinary user by monthly rental.

The allowable number of CRBT tones for the calling parties can be limited respectively depending

on the level. For example, for the ordinary individual user, CRBT tones can be set for up to 10

calling numbers; for the VIP individual user, CRBT tones can be set for up to 20 calling numbers;

for the enterprise user, CRBT tones can be set for up to 50 calling numbers.

4. Calling number group function

The CRBT service user can group the calling parties by friend, family, countryman, and colleague

and set a ring back tone for each group. The user can manage personal number group via

network. A calling number can only belong to a calling number group.

It is similar to the limit of the number of calling numbers. Different level users can set the number

of CRBT calling number group and the number of number group numbers.

5. Customize ring back tones by time

Customize ring back tones by time. Different ring back tones can be played in different time

periods. It is any time period by default. Time periods to be selected can be the fixed time periods

of a day, a day or days of a week/month/year. The system plays the default ring back tone for the

incoming calls out of the user-specified time period.

6. Play ring back tone randomly/sequentially

Users can set personalized ring back tone group. Each group can include multiple ringtones. To

play the ringtone in the ring tone group, users can set ringtone play rule: at random or in

sequence.



7. Duplicate CRBT tones

Users can duplicate the ringtone used by other users in many ways. When user A wants to

duplicate the ringtone being used by user B, he can duplicate it via WWW web, WAP web or

dialing voice access number. The system should confirm whether a user allows other users’

duplication during his first setting.

8 Present CRBT tones

Users can present CRBT function or ringtones to others in many ways (WWW web, WAP web or

dial voice access number). The charge is paid by the present party.

The CRBT presentation includes function and content. The function presentation means that user

A presents CRBT function to user B and pays function charge in a time period for him. The

content presentation means that user A presents the usage right of a CRBT tone to user B and

pays the CRBT information charge for him.

9. Set the priorities of CRBT tones

The system plays CRBT tomes according to a priority. For example, playback by time period is

the Level 3 priority, playback by calling number is the Level 2 priority, and playback by default

tone is the Level 1 priority. The bigger the level number is, the higher the tone priority is.

10. Record customized ring back tones

Users can select ring back tones from the system CRBT database and manage his personal

CRBT file library. Files can be created in the following ways:

a. Record CRBT tones via telephone

A user can record music on a telephone. The record will be saved in the user’s personal file library.

The user can select the tone from the library as required later.

b. Upload multimedia files

Users can upload music files (WAV format), video files (H.263 CIF/QCIF files with the extension

name “mov”) via website. The system checks the audio/video content and transfers formats, then

saves them to user’s personal CRBT file library.



11. Music Box

The music box is a kind of ringtone/video package. Multiple ring back tones are packed up in a

music box. The SP who provides the music box updates ringtones regularly. The users

subscribing the ringtone/video group are charged monthly fee by month.

After subscribing the music box, users can set it. The music box is recorded as a ringtone to the

personal CRBT library. During setting, the music box cannot be separated. The subscription and

setting of a music box equals to that of a ringtone. Users can select to play the ringtones in the

music box at random or in turn.

12. Music Album

Music album functions as a tie-in sale of ring tones/videos, that is, a group of ring tones/videos is

provided to the users who can order all of the tones/videos at a preferential price.

Users can select to subscribe or present to other users. The user should pay a one-off fee for the

ordered music album. The system adds all the ring tones in the music album into the user’s

personal ring tone library at a time. The user can set the ordered ring tones as the ordinarily

ordered ring tones.

6 WAP Gateway

6.1 Introduction In recent 10 years, the mobile communication (including the data and voice) and Internet are the

technologies that develop fastest and most actively all over the world. A large amount of

information resources in the Internet and the roaming features of mobile communications have

attracted people’s attention.

The network field and telecommunication field focus on how to combine the technical advantages

and provide multimedia information network service everywhere through the unified standard

without being limited by the information source and user access position.

Influenced by the effective frequency, mobility, and power, the wireless network environment is

poorer than the fixed network. In mobile communications, the design of the terminal equipment is

limited by the size, battery, and network environment, so its CPU dominant frequency &

calculation capability, memory capacity, display, and input equipment are small. If the PC network

access technologies are directly transplanted to the mobile communication, the final services and



products cannot satisfy customers’ requirements because of limitations of mobile terminals in

design.

The WAP technology is developed for solving this contradiction.

6.2 System Function and Feature ZXME WAP Gateway V2.0 is designed based on a stable, component-based and object-oriented

architecture. It provides support for various flexible, easily expandable, highly available and

distributed wireless solutions.

The ZXME WAP gateway support WAP1.x, WAP2.0 and HTTP1.1 transmission protocols. It

allows the access of various devices and is fully compatible with the Internet. It is an ideal next-

generation network oriented wireless Internet gateway with the following features:

l Open system architecture

1. The ZXME WAP gateway has the open standard-based system architecture and is designed

based on the unified support platform of ZTE, and supports operating systems of various

software/hardware platforms, such as SUN Solaris, IBM AIX, HP HP-UNIX, Linux, and MS-

Windows (non-commercial).

2. The database operation involved in the ZXME WAP gateway is under the charge of database

agent module, which supports the large-size databases, such as Oracle and Sybase, thus

avoiding a large amount of development for the change of database products.

l Good compatibility

1. The ZXME WAP gateway fully supports the OMA WAP2.0 standard and is compatible with the

WAP1.x protocol without any external private protocol. It provides the maximum compatibility for

mobile carriers to develop the wireless data service.

2. The ZXME WAP supports all mobile devices that have Internet functions, and has been

verified to be applicable to all major carrier technologies such as CSD, SMS, GPRS, CDMA 1x,

and 3G..

3. The ZXME WAP gateway can use most browsers for communications and support all major

security algorithms.



l Open

1. The ZXME WAP gateway has an open, standard-based architecture, with full support for OMA

WAP 2.0 and is fully compatible with WAP1.x. It does not use any private protocol for the external

network, and uses strictly standard interfaces to connect external systems. It can be

interconnected with various external devices supporting the same open standards.

2. The ZXME WAP supports all mobile devices that have Internet functions, and has been

verified to be applicable to all major bearer techniques such as CSD, SMS, GPRS and CDMA 1x.

3. The ZXME WAP gateway can use most browsers for communications and support all major

security algorithms.

l High reliability

The ZXME WAP gateway networking is of the dual-network and dual-plane network structure and

the network equipment does not have the single-point fault. All key devices are in the dynamic hot

backup and of the redundancy error correction design, ensuring the high availability of the system.

2. The core processing node host is configured with the cluster technology in the N+1 backup

mode and enables the version upgrade without power-off when ensuring the secure and reliable

system.

3. The unified support platform of ZTE can monitor the secure running of the application module

processes. If an application module process fails, the system restarts this process immediately.

l Scalability

1. The ZXME WAP gateway is deployed according to the PULL and PUSH processes, and other

service processes support redundancy and load sharing of multiplex service processing servers.

Through configuration, the ZXME WAP supports linear and vertical capacity expansion. That is, a

service processor can be configured with several to several hundred same linear processes, and

there can be N service processors. These processes can provide N+1 redundancy and load

sharing, greatly increasing reliability and performance, and configuring optimum performance

through the server status.

2. The ZXME WAP realizes real linear capacity expansion. For example, to increase the number

of subscribers supported by the system to twice as the original one, only less than twice the

number of hardware devices should be configured. The unique linear capacity expansion

capability of the ZXME WAP allows carriers to use multiple low cost servers to share load, thus

deploying an error-tolerant architecture. The mechanism of linear capacity expansion will not



change varying with time and will not be affected by subscriber load. This deployment costs less

expense, but brings higher scalability and reliability compared with a single server.

3. The ZXME WAP gateway software can run on a computer with any number of CPUs. The

standard configuration of the ZXME WAP system is three computers. These devices can be the

multi-CPU computer or single-CPU computer. The ZXME WAP supports a maximum of 255

computers which may be different in configurations. In the case of system capacity expansion, the

original computers can still be used, and the initial investment is thus effectively protected.

4. The ZXME WAP supports the replanning of the existing resources and allows dynamic

addition of new resources. Carriers can meet the new service requirements by reallocating the

previous resources without extra investment. For example, with CPs gradually changed into

supporting advanced label language, the necessity of content conversion is lowered to some

degree, but the demands of subscribers for Push services tend to increase. The resources

originally assigned to content conversion module such as process, CPU and memory can be

taken back to be reallocated to Push service processing modules. In this way, the new demands

are satisfied while making a full use of the existing investment, thus effectively reducing cost.

l Complete content conversion functions

1. The content conversion, script conversion, character set conversion, and picture conversion

functional modules of the ZXME WAP gateway can provide optimized display content for various

types of terminals. For example, it can convert HDML into WML and JPEG into GIF.

2. The Accept header from the terminal user request message describes the content category to

be displayed by the equipment. When a WAP gateway forwards the subscriber request to the CP,

the Accept header can be modified, and the format type listed in the Accept header can be

converted to other content types and they are added. For example, view whether the system can

display the GIF image or the HDML page. If the terminal device can only display GIF images and

the ZXME WAP can convert JPEG images into GIF ones, then the ZXME WAP will add the JPEG

type of content into the Accept header of corresponding HTTP request messages when

forwarding subscriber requests to the CP. CPs will then have more space for selections in content

return and optimization of subscriber experience.

3. Based on the capability of terminal devices and the obtained messages concerning the

request URL content, the ZXME WAP can decide whether to translate messages. The content



which does not need conversion can be sent to devices directly, and the processing speed is

increased.

4. The gateway can memorize the Accept header originated from mobile terminals, and therefore

converts content types based on the memorized information when receiving a response from the

CP.

l Intelligent route and access Control

1. The ZXME WAP comprises various mechanisms used in managing and sending the route

information. It can create additional service based on subscribers, service, session, or data. The

ZXME WAP gateway allows carriers to apply and execute various commercial rules for Internet

information traffic control.

2. The ZXME WAP also provides basic route control services such as Exclusion Lists control.

These capabilities make it possible for the ZXME WAP to provide highly customized user

sessions. For example, the ZXME WAP provides a Web-based graphical operation interface,

through which the management personnel can manage subscriber groups, and manage Exclusion

list service, white list service and other user customized services. The subscribers belonging to a

certain group are authorized with access to a certain URL. Otherwise, the access is refused.

l Perfect billing mechanism

The ZXME WAP allows carriers to set billing options as many as possible. By processing

complete sessions of mobile devices, the ZXME WAP collects all user action data and manages

all snapshots of user actions in the session context on the basis of request-by-request. The ZXME

WAP supports offline billing through the generated CDRs. The format of CDRs can be flexibly set

as required by users.

l Powerful Statistical Report Capability

1. Simple and easy management

The system is of the browser-based management and access mode. Without installing the client

or plug-in on the computer, the report administrator can manage and view the system report

locally or remotely conveniently.

2. Flexible report presentation and export

Reports are displayed in pages and can be located quickly. The system provides multiple formats

of report presentation and export, such as webpage (HTML), print (PDF, TIFF) and data (Excel,



XML and CSV). Important statistics can be presented in multiple formats such as histogram and

piegraph. Statistical results can be displayed in graphics for visible analysis. The system supports

the E-mail subscription mode of the report and sends the reports cared by users to corresponding

mailboxes.

3. Sophisticated security mechanism

In the role-based security mode, the system enables the system-level security access, supports

the SSL encryption, and makes the link between the browser and the report server more secure

by customizing the role right and combining the Windows group right management.

4. Report information configurability

The system provides the Web-based management interface for each report and conducts flexible

setting to report parameters, execution policies, security setting, history report generation policies,

and subscription policies.

l Flexible Management Functions

1. CP/SP management

The system is configured with the CP/SP white list and Exclusion list functions and disallows or

allows the CP access and PI access.

2. User management

The system supports the access control management for subscribers.

3. Subscriber service information query

The system can query the online/offline state and access history information of subscribers.

7 SoftDA Service

7.1 Introduction The major feature of the NGN is the softswitch. The SoftSwitch brings in IP in core switching and

also at the subscriber side. At the subscriber side, the softswitch is represented by IP phone



based on SIP or H323, IAD and common phones, and Soft-Phone. In the above mode, the same

feature is that IP is available for all subscribers. The SoftDA service is developed based on

combination of voice and data service.

It is a multi-function intelligent call service based on the Web. Its functions include friend setting,

address book, intelligent call, conference call, voice mailbox, and calendar. Subscribers can

implement the functions by installing terminal software on a remote terminal or accessing the

network. Detailed information is displayed for subscribers dynamically. The SoftDA service

enables subscribers to master their own communication wholly.

7.2 System Function and Feature 1..... Selection of phone numbers: Subscribers can use desktop phones, remote phones, or Soft-Phone

to log in. After a subscriber logs in through a phone, the object of subsequent operations such and

query is the phone. The ID of a subscriber is unique in the system. Desktop phone numbers and

remote phone number can be edited in the profile of subscribers or entered temporarily by

subscribers.

2..... Call recording and message query: Subscribers can query information such as dialed calls,

received calls, missed calls, call time, and call duration.

3..... Network address book: Subscribers can store numbers in the address book. The address book

covers names, phone numbers, mobile phones, fax numbers, Email addresses, groups, and other

personal information. Subscribers can pull or directly add a subscriber in the address book to a

conference or multi-way calling. They can also click the Email address and send an Email to the

subscriber.

4..... Intelligent call: Intelligent calls have multiple intelligent features.

5..... Click to dial: Subscribers can select called subscribers from call records, terminated calls from

voice mails, friend list, and address book can click to dial, or enter the phone number of the called

subscriber and click to dial.

6..... Multi-way calling: Subscribers can implement multi-way calling on the interface by clicking or

pulling the subscribers that join the call. In addition, subscribers can control the two parties that

can connected.

7..... Notification upon arrival of new calls: When a subscriber is busy and another call is terminated to

the subscriber, the subscriber will receive a notice of the new call. In this case, information of the

call is displayed, and the subscriber can choose to add the call to multi-way calling or play a

prompt and add the call to the waiting queue.



8..... Call waiting: Subscribers can add the calls added by subscribers by clicking or forwarded calls to

the waiting queue or control whether to set the call to the conversation status.

9..... Information display: Call statuses can be displayed on the interface so that subscribers can control

the conversation process.

10... Conference call: Subscribers can convene conference. Conference members can be selected from

the friend list or network address book. Subscribers can add the persons involved in call records

or the persons that leave messages to conference or manually enter a called number as the

conference member. During conference, subscribers can observe the status of conference. If a

subscriber is called when he is in conference, the screen displays an incoming call and

information of the call. The subscriber can add the call to the conference or forward the call to the

voice mailbox.

11. .. Voice mailbox: Subscribers can hear messages using phones. Voice mails can be added to the play

list once or for multiple times.

12... Calendar: Subscribers can implement the remind function through the calendar. They can set

contents of events, remind time, and remind object. When it arrives to the remind time, the phone

of remind object will be alerted. After offhook, the text information of event will be converted to

speech and played for subscribers.

13... Display of statuses of good friends: Subscribers can set the list of good friends. Good friends can

be arranged by groups to facilitate management. When subscribers and good friend are on line or

the statuses of good friends are changed, the system will notify them automatically. Subscribers

can directly add good friends to a conference or multi-way calling by pulling.

14... Setting of intelligent routes: Subscribers can set routing strategies of their own phones. When a

subscriber is busy or does not answer, calls can be processed according to setting of the subscriber.

The information that can be set is as follows:

1) Call time: Subscribers can set a time segment. The calls that comply with

requirements of the time segment will be processed according to requirements of

the subscribers.

2) Calling number: Subscribers can set some special calling numbers and reject or

forward calls of the numbers to corresponding numbers.

3) Forward-to number: Subscribers can set a forward-to number through

communication tools. The forward-to number can be the number of a mobile



phone.

4) Forwarded to voice mailbox: When an originating call is forwarded to the voice

mailbox, the calling subscriber can hear greetings or messages set by the called

subscriber. The calling subscriber can also leave a message.

15... The functions of electronic whiteboard, application sharing, and file transfer are integrated based

on the T.120 standard.

16... Video function: If two terminals have the video capability through negotiation during

conversation, the capability can be enabled and the calling and called subscribers can hold video

conversation.

17... Short message platform: When the system is connected to the short message center, the client

supports support sending short messages.

18... RBT function: Subscribers of data assistance services can set ring back tones. When the

subscribers are called, the calling subscribers will hears the preset ring back tones instead of the

traditional ring back tone.

8 Mobile Newspaper

8.1 Introduction MMS (Multimedia Messaging Service) is a new messaging service derived from the SMS. The

content of the MMS may be combination of multiple media types such as text, graphic, image,

audio and video. The user can receive and transmit the multimedia messages as conveniently as

using SMS.

The MMS does not rely on the fundamental networks. It can be implemented in the 2G, 2.5G and

3G wireless networks. GSM, GPRS, CDMA, WCDMA and CDMA2000 networks can support the

MMS.

The MMS combines the advantages of the Internet and the mobile network. It will be increasingly

appealing to the users, and become another revenue-producing service following the SMS. It will

also expedite the market to accept and use the multimedia applications. Now it becomes an

important topic for the operators to operate the MMS properly and spur the MMS development.

MMS comes in two types: Point-to-point MMS and SP-related MMS. According to the MMS

market operation status of China Mobile, the SP-related MMS traffic occupies 75% of the MMS



market, and develops much more quickly than the MMS service development. Its service

distribution status is different from that of the SMS. Therefore, it is essential to spur the MMS

market and develop the MMS-based value-added service (VAS). The role of the SP/CP in the

value chain will be more prominent.

The Mobile Newspaper service primarily derives from the mobile phone newspaper of China

Mobile. On 18 July 2004, China Mobile cooperated with China Women’s Newspaper to debut the

first mobile phone newspaper in China-China Women’s Newspaper MMS Edition. In October 2005,

China Mobile launched its registered brand-China Mobile Newspaper. “China Mobile Newspaper”

comes in WAP edition, SMS edition and MMS edition, and provides news and information service

to all mobile users. The MMS edition of mobile phone newspaper is the most popular. As

predicted by China Mobile, by the end of 2006, the daily traffic volume of China Mobile

Newspaper in MMS edition will reach 4 million messages. Therefore, this document puts focus on

the MMS edition of Mobile Newspaper.


Figure 8 Mobile Newspaper

The Mobile Newspaper uses the MMSC as a carrier platform, and the information capacity can

reach over 5000 Chinese Characters, which contains picture, audio and animated pictures, as

shown in the above figure. The user can see and hear the news, and can read the news through

pictures and animated pictures. This service is characterized by:

1) Individualized service

In terms of services, Mobile Newspaper fully demonstrates its humanistic features. The content of

the Mobile Newspaper is multitudinous, including news, music, movie, life, sports, finance, and

local special information. The user can select different contents and channels to their liking.



The individualization and audience-specific feature of the information service are orientation of the

news sector. The traditional media have understood the importance of, and are trying to transform

to the audience-specific services, but it is not realistic for them to provide information services

specific to every individual due to many limitations. Mobile phone is a media terminal that belongs

to individuals. The media based on mobile phone is naturally easier to carry individualized and

pertinent information services. The user can subscribe for the contents to their liking, e.g., news,

weather reports, stock and music.

The technical platform of the mobile phone media is enough for carrying further information

services such as user requirements analysis, information control, information classification,

automatic distribution, and user feedback, thus embodying humanism and individualization of

propagation.

2) Instant receiving and dynamic propagation

Compared with traditional newspaper and magazine, the Mobile Newspaper is easier to release.

After the content is made, it can be released through the MMSC platform, and the user can

receive in real time. The Mobile Newspaper sends the message to the mobile phone of the user

actively at the set time by way of Push. If the mobile phone of the user is out of the service area,

which leads to failure of receiving the MMS, the message will be stored in the system temporarily

pending reading by the user. Therefore, the user does not care about lack of time for buying

newspapers or magazine, or about the missing of the journals which are released at a limited

quantity. The user can choose whether to read the messages instantly according to their own

schedule. For useful information, the user can forward it to the friends for sharing to implement

dynamic propagation.

3) Interactive communication

By virtue of the advantages of the mobile communication network, the Mobile Newspaper can

implement interactive communication between the reader and the editor. One of the important

characteristics of the traditional mass media is one-way propagation. The feedback from the

audience is after-event and lagging, and is not instant or direct, which affects the effect of

propagation. The Mobile Newspaper can open an air communication platform (e.g., SMS or MMS)

to let readers interact with each other. The readers can send their feelings and opinions through

the mobile phone to the air communication platform to implement direct communication and

interaction.

4) Cost-effectiveness



The content of the Mobile Newspaper service comes from the hard copy newspaper and

magazine, and is a secondary development & use of the content. Meanwhile, the operator needs

to provide a proper content making platform, and the message can be sent through the MMSC

platform to the mobile phone of the user. Compared with the “printing factory and publishing

department” in the traditional media industry, the operation cost is very low. The Mobile

Newspaper service saves the printing cost and publishing cost. It is conducive to centralizing

advantageous resources and developing core content, and providing higher-quality content

products to the audience. The emergence of the Mobile Newspaper service will bring new profit

growth point to traditional media, and implement win-win of the traditional media and emerging

media.

In a word, with the popularization of mobile phones and the rapid development of the Mobile

Newspaper service, mobile phone will become the fifth medium subsequent to newspaper,

magazine, broadcast and television.

9 Next Generation Call Center (NGCC)

9.1 Introduction With the growth of the Internet technique, which is represented by IP, NGN/3G services will finally

evolve into data networks, and on this foundation, the convergence of narrowband, broadband,

and multi-media capabilities will be realized, i.e. telecom and IT, two techniques with different

origins, will gradually converge.

In the NGN/3G era, the characteristic of communications products is to meet the requirements for

mobility and fast speed, and provides the mobile data service with a basic supporting platform.

The evolvement of broadband mobilization and mobile broadband will finally lead to the

convergence of various networks, which determines that the development of mobile call centers

must meet the following conditions:

Supporting the access capability at any place

Supporting the service capability at any place

Supporting the multimedia service capability

Generally speaking, the evolvement of the call center system has two ways. One way, usually

called as the IPCC mode, is still based on the TDM technique: The gateway provides IP



multimedia convergence capability but the TDM mode is still used inside the ACD (Automatic

Calling Distributor) after the gateway makes conversion. The other way, usually called as the

NGCC mode, directly provides the multimedia convergence capability and eventually provides the

call center system with pragmatic capabilities of voice, data, and video coordination: The call

center system with this architecture adopts PS domain processing mode and can directly run over

NGN/3G networks.

It has become vital for an enterprise to construct a set of a convergent system that supports

multimedia client interaction. Based on the open NGN/3G platform and compatible with all media

types, the NGCC solution, on the system layer, is superior to the last-generation products in terms

of both intelligence level and interoperability for different commercial patterns of call center

applications; this solution, which provides a centralized management pattern, not only realizes

distributed load management, but also provides intelligent call processing capabilities.

The basic meaning of the NGCC technique is to separate the call control function from the media

gateway (transport layer) and to use software to implement the basic call function. Therefore, call

transport and call control are separated; separate planes are built for control, switch, queuing, and

software programmable functions. SoftACD (Software Automatic Calling Distributor) provides

connection control, translation, queuing, routing, gateway management, call control, bandwidth

management, signaling, security, detailed call records, and other functions. Moreover, SoftACD

connects encapsulated network resources and capabilities with service applications through

standard and open service interfaces, which enables new services to be conveniently and rapidly

provided over the network.

ZTE, in the light of this trend of the communications industry and ZTE’s practice and

understanding in the call center field over the years, has developed the next-generation

distributed multimedia call center platform - AnyService@ZXNGCC (Next Generation Call Center),

implementing an interactive and intelligent call center supporting platform. Commissioning of the

first domestic AnyService@ZXNGCC commercial office is successfully done in Dec. 2004. Now

the maximum-scale application is one system with 4000 agents.


9.2.1 Outsourcing Call Center

Outsourcing means the operator to be responsible for providing the call center building and

maintenance, the enterprise user regularly pay the rent, as a enterprise’s own call center, provide

service to enterprise’s customer.



The powerful AnyService@ZXNGCC call center entity can be divided into multiple logically

independent call centers. The logical call centers independently carry out services and are

independently operated and managed. This characteristic allows the ZXNGCC to realize virtual

operators or provide enterprises with powerful outsourcing capabilities through the operation

mode for outsourcing agent services, in which “the telecom company sets the stage and the

enterprises act”.

9.2.1.1 Network structure

.

An outsourcing system must have a centralized call center platform part and distributed agent part.

Because the ZXNGCC system is pure-IP structure, the remote agent and the MS (Media Server)

can be distributed in anyplace, like the enterprise user’s equipment room.

9.2.1.2 Remote agent solution

According to the agent and MS location, the remote agent solution can be divided into 3 modes:

l Agents and MS both in center: All the agents and MS place at operator side, can realize centralized agent management. But will have trunk circuits while the subscriber commnunicating with agents, and will occupy the long-distance trunk.

Internet



l Agents in remote, MS in center: The agents place at anyplace that the operator what, like the other city, the enterprise. This mode can provide decentralized agent management, the agent girl can be the enterprise’s employee, is more flexible. But will still have trunk circuits while the subscriber commnunicating with agents, and will occupy the long-distance trunk.

l Agents and MS both in remote: both the agents and MS are in remote, not exists trunk circuits, not occupy the long-distance trunk, but will have some additional costs. We suggest adopt this mode while there has a greate number of agents in one site.

9.2.2 VIP Customer Service

ZTE is the innovative provider of Call Center for operators committed to the retention and growth

of their high-value VIP customers. ZTE specializes in delivering concierge programs and VIP

services.

ZTE Call Center collects the habit and analyzes the data of VIP customers to provide specified

services, dedicated agents and preferred call queuing and routing policy.

ZTE offers three-dimensional solutions for VIP Call Center.

9.2.2.1 VIP Call Queueing and Routing Policy

VIP Call Queuing Policy includes:

• Call queuing by VIP service. • Call queuing by VIP calls. The VIP calls arriving earlier are put into the queue

first and hence are distributed first. • Call queuing by VIP agents. The agents that become idle earlier are queued first

and hence are automatically distributed first with VIP calls. • Call queuing by VIP agent skills. An agent may have multiple service skills. • Call queuing by the shortest response time of the agent, that is, the agent with

the shortest response time will be first distributed with VIP calls. • Call queuing by the shortest average response time of the agent, that is, the

agent with the shortest average response time will be first distributed with VIP calls.

VIP Call Routing Policy includes:

• Policy of routing calls to the familiar VIP agents or the VIP agents that have recently accepted such calls

• Policy of routing calls to the specified VIP agent • User’s hierarchical routing policy • Predicative routing policy



9.2.2.2 VIP Agent

VIP Agent includes:

• Highly trained staff • Specialized in a particular field • Dedicated staff for a particular customer • Dedicated staff to a particular field

9.2.2.3 VIP Services

Follow Table 1 for a detailed list of VIP Services.

Table 1 VIP Services Sr. No. Category Description

1. Personal Assistant

A personal assistant can be a person or machine for assistance purposes. It can provides services such as:

• Personal greeting message • Providing help or assistance in

doing some work • Making reservations for hotels • Making holiday plans • Providing telephony services by

making calls to connect the customer with Party B

• IVR based scheduler

2. Virtual Office

A virtual office is an office established virtually. It helps the customer to stay in touch with office anywhere any time. It helps customer to receive and respond to important E-mail, telephone calls and fax.

3. Information Desk

Information desk, keeps the customer in touch with the up-to-date information, whether it’s the world of sports, news, business or weather forecast. Customer can also customize the nature of this update as per his/her interests.

4. 0800 Service

0800 service includes the response from corporate customers to the queries, complaints or suggestions made on the toll free number of their company.

5. Directory Service

Directory service assists the customer in making his/her contact list and their information such as, address, telephone number, mobile number, E-mail and web address etc. This service also provides emergency numbers. The services offered by director service also include



making of call by selecting Party B.

9.2.3 Complaints & Suggestions

The complaint service is provided for the system to handle subscribers’ complaints and

suggestions regarding tariff, service, network construction and service management. The

customer service center sorts the suggestions of the subscribers and sends them to the related

departments for reference. For complaints regarding after-sales maintenance, services, agent

business & reselling and tariff, the system queries the contents of complaint in time and decides

and tracks the complaint handling of the related department. The related department then returns

the handling results to the customer service center, where the handler returns the result to the

subscribers. For subscribers that do not leave or are not willing to leave their contact information,

the system allows them to query information. The complaint and suggestion service is manually

completed by service representative agents.

It comprises the following contents:

Information handling of subscriber complaints;

Complaint handling by the related department;

Feedback of the handling information;

Comprehensive query: The complaint information and handling information can be queried;

Complaint work order;

Alarm prompt: The related alarm is given when the complaints are not handled upon expiry of the

limited time or the complaints not handled reach a certain number;

The AnyServiceTM call center supports complaints in the following modes: By phone, visit

(reception room), mail and e-mail, voice, Internet, and designation of the principal responsible

person. The return visit can be completed by phone, mail or e-mail. Although the complaint modes

vary, the handling procedures are similar, that is, acceptance of the complaints, work order

dispatching, handling, work order return, return visit, and archiving. They are managed in a closed

loop and their handling state can be queried. The handler inputs the related information of the

customer and the complaint contents in the registration work order based on the description given

by the subscriber, and sends the work order to the background. The system also supports

preprocessing, that is, the preprocessing of the issues complained by the subscriber are not

complaints in the real sense. For example, the installation complaint before the installation



deadline (for example, the deadline is 30 days, while the complaint is given 10 days ahead of the

deadline) will not be handled as a complaint. Yet it can be recorded and saved in the database

and be handled after the deadline. It becomes a complaint if the installation is still not completed

by the deadline. Otherwise, it is not a complaint and will be archived instead.

After receiving the work order, the handling department handles the complaint based on the

complaint contents and the handling comments from the background, pays a return visit to the

subscriber, confirms that the complaint is handled, fills in the handling comments, and then

returns the work order to the background service agent of the call center. If there is claim/handling

suggestion service for this work order, the relevant application form shall be completed and sent

to the background service agent of the call center. If the complaint is not within its scope, the

handling department will note this on the work order and return it.

The service workflow is as follows:



Subscriber Service representative agent Background service agent Handling department N

Enter the complaint contents

Complaint registration work order

No

Reply to the customer抯

consultation

Yes

No

Invoke the work order, input the

handling comments, and select the

handling department

Dept. 1Invoke the work order to view the

complaint contents and the comments of the monitoring

console

Is the dept. responsible for it?

Handle the complaint and

reply to the customer

registration work order

Invoke the complaint


Is the issue solved?

Fill in the responsibility

dept. and dispatch the work order

again

Pay a return visit to see whether the

customer is satisfied and fill in

the work order

Yes

Yes

No

No

The handling ends. Archive the complaint registration work order

Complaint consultation

ends. Make an 揳rchived?

mark

Yes

Customer comments

Note:Handling 1: The work order may be dispatched to new responsible departments when it is dispatched again.

Archive the complaint


Customer informationComplaint

information

Note: There may be several handling departments and the work order can be assigned to

them in sequence or at the same time.

Dept. NInvoke the work order to view the

complaint contents and the comments of the monitoring

console ...

Fill in the comments

Return visit

Return the Work order to

monitoring console

Is the customer satisfied?

Handling 1

Is it a consultation?

For the work orders not handled in time, the system will generate pre-warning and alarm information. The handling workflow of the pre-warning and alarm information is as follows:



Pre-warning and alarm work order list

Detect in real time the work orders not handled

No

Continue detecting

List items

Service type of the work order

Work order deadline

Handling dept.

Handling state

Work order return time

N – The pre-warning time (in hours) before the handling deadline of the

work order. It differs with the service type of the work order and its value

can be configured.

Yes

Delete the work order from the pre-warning and alarm

list

Yes

Add to the pre-warning and alarm

list

Time to the work order return deadline < N

hours

Check whether the work order

has been returned?

9.2.4 Consultations

As the direct window provided by telecom enterprises for subscribers, the telecom customer

service center has a fundament role in replying to all kinds of consultations put forward by

subscribers, publicizing knowledge about telecommunication services to help the subscribers

learn information about the telecom enterprises and services, and guiding the subscribers to

correctly use these telecom services.

The service consultation involves the following contents:

1. Consultation of the basic telecom services and new services provided by

the telecom enterprise.

2. Consultation of the proceedings, preconditions, handling site and charge

standards concerning the application of telecom services.



3. Consultation of the service time limit and service handling cycle.

4. Consultation of the types, brands, performances, prices and usage

methods of telecom products.

5. Consultation of the telecom discount policies and subscriber policies.

6. Consultation of all questions that may be raised by customers in their use

of the telecom services.

With the consultation service, subscribers can learn the latest dynamics of telecom operators and

pulse-diagnose the new services at any time and any place without stepping out of the door.

Therefore, the consultation service plays a very important role in the promotion of the new

services launched by telecom enterprises. It can raise the corporate image of telecom enterprises

to a broad range of subscribers, enhance their loyalty to and satisfaction towards the enterprises

and thus reflect the level of the operator services.

ZTE’s call center supports the flexible combination of the automatic and manual processing

modes to implement the telecom consultation service. In the manual processing mode, the service

representative agent directly answers the questions raised by subscribers. In the automatic

processing mode, the system provides voice navigation for subscribers to guide them in obtaining

the answers to their questions in the consultation. The call center can fax the answers to the

consulting subscribers according to their requirements.

In the manual consultation service, the questions of subscribers are answered by means of

receptionist service and immediate answering on the phone. For the questions that cannot be

immediately solved, they will be delivered to the background for further processing.

The receptionist service consists of the following steps:

1) The receptionist understands the questions raised by the consulting

subscriber.

2) He/she consults the relevant documents and answers the subscriber

orally or plays voice to the subscriber (if a voice file exists for such a

question).

3) For the questions that cannot be immediately solved or if the subscriber

requests the answer by fax or other non-instant means, the subscriber

shall key in his/her contact information so that the system will send the

work order to the background for processing.



The background service consists of the following steps:

1) The background system receives a work order from the receptionist.

2) The system makes processing based on the work order information.

3) The system replies to the consulting subscriber according to the contact

information of this subscriber.

4) The system archives the work order.

ZTE call center system provides a consultation management system for the administrators to

dynamically manage and maintain the types and contents of consultation in the automatic and

manual processing modes, so that the basic contents of consultation vary with the time and

changes of the service contents.

The processing flow is shown in the following figure.

1. Manual processing mode



Access of the consulting call or the call

transferred from the consultation workflow

The service representative handles

the consultation

Can it be solved immediately?

The consulter is told that his question will be answered later and the work order is sent to the background for

processing

Answer the consulter in the voice or fax mode

No

Yes



2. Automatic processing mode



Enter the consultation workflow

Return?

The system provides voice navigation and

collects the subscriber inputs

Return to the main workflow

Yes

Transfer to manual

handling?Put it in the queue

for manual handling

Play the next voice and collect the

subscriber inputs

Find the final information

Play the answer to the consulter

Play the voice: Press 1 to listen again, 2 to fax, 0 to return to the

last menu, or * to manual handling

Send faxReturn to the previous step

Put in the queue for manual handling

1

0

Play the next voice and collect the

subscriber inputs

No

Yes

No

Yes

No

2 *



9.2.5 Billing Inquiry

Query service is one of the basic services provided by the telecom customer service center to

meet subscribers’ requirements to query such data as telephone numbers, call charges, fee

collection information and operator service information.

Based on the telecom service operation needs, ZTE’s call center system provides a broad range

of items for subscribers to query, including:

Charge query:

l Query of integrated data

l Query of charge details

l Query of fee collection details

l Query of service suspension and resumption

l Query of other service suspension and resumption

l Query of charge urging information

l Query of history charges

l Query of fee collection history

l Automatic query of toll call details

l Manual query of toll call details

l Query of telecom information

l Query of bills through the intelligent 800 system

l Query of non-archives subscriber charges

l Query of DDN archives

l Query of ordinary telephone archives

l Query of dedicated line archives

l Query of subscriber telegram archives

l Query of accounting telegram archives

l Query of toll line rental archives



l Query of communication piping rental archives

l Query of communication pole line rental archives

l Query of subscriber switch archives

l Query of mass call details

l Query of 800 system archives

l Query of packet switching archives

l Query of DID archives

l Query of Internet archives

l Query of IP call details

l Query of Internet CDRs

l Query of TV information

Number/line query:

l Order query in the business hall

l Query of work orders at the query console

l Query of the application form number

l Display of the work order flow direction

l Query of service processing rules

l Query of charge standards

l Query of the number change to cutover

l Query of work order history

As telecom subscribers pose higher service requirements, the originally simple telephone number

query service can hardly make the subscribers satisfied. ZTE’s AnyServiceTM call center system

provides a new generation of intelligent query service with comprehensive functions to bring direct

economical benefits for telecom enterprises. For details of the intelligent query service, refer to the

value-added service section.

The query service can be implemented flexibly in the automatic and manual processing modes.

Similar to the consultation service, the query service relies on the means of receptionist service

and immediate answering on the phone. For the query items that cannot be immediately

answered, they will be delivered to the background for further processing.



In the processing of the query service, the system needs to authenticate the subscribers. The

authentication falls into multiple scenarios: Requiring the subscriber to query with the local

machine, or verifying the subscriber password or the subscriber’s contact number or service

handling number. Different authentication modes are set according to the different query items.

In addition to the subscriber authentication, the processing workflow of the query service is similar

to that of the consultation service as described before.

9.2.6 Service Handling

Service handling means that the subscriber can apply anywhere for services via the customer

service center and the service handling status can be queried at any time. Through the customer

service center, multiple services can be handled: IP service, data services, toll call services and

local call services. In addition, some value-added services can be handled, such as 800 telephone,

etiquette telegram and ISDN services.

A subscriber can apply for the services via telephone, fax and Web. According to the different

service requests, the system preprocesses or directly handles them. The service handling

operation is completed manually by service representative agents. The handling result can be

returned to the subscriber automatically or upon query by the subscriber.

Service handling workflow

The service handling workflow is specially designed for service handling. In the initial period of

platform construction, service handling is restricted to the handling of basic telecom services and

it is characterized by the following: 1) the subscriber will be charged; 2) the subscriber’s identity

must be authenticated; 3) the subscriber needs to acknowledge his/her behaviors; 4) the

proceedings are complicated.

n Initial installation and account opening service, including the initial

installation and account opening of ordinary telephones, PAS, ISDN,

DDN, trunk lines, circuits and telecom card service; the addition of

telephone functions and other new functions; the initial installation and

account opening of other new telecom services.

n Relocation service, including the relocation of ordinary telephones, PAS,

ISDN, DDN, trunk lines and circuits.



n Service of change of non-rental relationship, which refers to the

service of change unrelated to the rental relationship between telecom

enterprises and subscribers, exclusive of the initial installation and

relocation services. It involves number portability, number resumption,

number change, change of the SPC switch function, and change of

telephone use attributes (ordinary telephone ←→ trunk, circuit ←→

ordinary telephone, public payphone ←→ ordinary phone, ordinary phone

←→ISDN).

n Service of change of rental relationship, which refers to the service of

change related to the rental relationship between telecom enterprises and

subscribers, exclusive of the initial installation and relocation services. It

covers account transfer, account splitting, account merge, name change,

telephone equipment removal and the removal of circuits and trunk lines.

n Other services, such as telegram service, voice mailbox, calling number

display, 800 number service and store-and-forward service etc.

The service handling flowchart is given as follows:



询问客户业务需求

能否受理

说明原因

告知客户相关部门办理

其它部门初装客户

录入客户基本受

转后台处理流程

进入OA 系统流程

输入电话号码及密

由系统自动核对

有欠费

提示客户不能受

即时完成告知客户结清

欠费后再办理

客户

退出

Y

N

N Y

Y

Y N

Y

Y N

Service Handling Workflow

Get the customer service requirement

Can handle it?

Explain the reasons

Notify the customer of the relevant handling department

Can other departments handle it?

Customer of initial installation?

Enter the preprocessing interface

Enter the basic handling information of the customer

Transfer to the background processing workflow

Enter the OA system workflow

Enter the telephone number and password

Auto check by the system

Subscriber defaulting

Prompt the customer that it cannot be handled

Complete handling immediately

Tell the customer to settle the owed fee

before service handling

Customer

Exit

Y

N

N Y

YN

Y N

N

Y

Y N

Service handling

9.3 ZXNGCC Applications The following is a user list of enabled ZTE’s NGCC systems:

No. Area Operator Service Remarks

1 Shanghai China

China Telecom

International gateway exchange attendant position 30 agents

2 Sichuan China

China Telecom Best Tone system 442 agents

3 Guangxi China

China Telecom

Hotline 10000 customer care system 742 agents

4 Jiangxi China 12580 system 200 agents



China Mobile

5 Guangdong China

China Telecom Outsourcing call center system 600 agents

6 Guizhou China

China Telecom Outsourcing call center system 200 agents

7 Hainan China

China Telecom Best Tone system 120 agents

8 Jiangsu China

Jiangsu Telecom Outsourcing call center system 4000 agents

9 Jiangsu China

Huatai Securities

Telephone agency transaction system and agent outsourcing 100 agents

10 Sichuan China

Sichuan Telecom Hotline 10000 system 1982 agents

11 Beijing China

Beijing Mobile

Hotline supporting service platform 52 agents

12 Colombia EMCALI Telephone survey system 50 agents

13 Angola Angola Telecom Customer care center system 200 agents

14 Ethiopia ETC Customer care center system 700 agents

15 Pakistan PTCL (Etisalat)

PTCL Customer Care System 533 Agents

10 Download Service

10.1 Introduction With improvement of living level, handset has come into every house and has become a

mandatory communications tool in the life. With promotion of short message (SM) value-added

services as dayspring and with rapid development of data services such as MMS, Java download,

stream media, position service, and mobile games as symbols, mobile data services is now

leading people to “Handset Living Era”, and handset is being changed from a communications tool

into an entertainment tool. In such great change, consumption of contents is now at the peak of

the telecommunications history. From power-on picture, ring tones, menu setting, information

service, and games entertainment, people are eager to obtain individualized, fresh, and abundant

content resources anytime anywhere. The traditional acquisition modes of the contents preset to a

handset or obtained from a PC can no longer satisfy with requirements of users.

Under this background, the over-the-air (OTA) download technology is invented, which enables

users to obtain media objects remotely through the OTA of mobile communications system.

Dependent on OTA download, users manage to download various applications and contents

provided by the network according to their hobbies and requirements by simple operations.



Therefore, the OTA download service became very hot as soon as it launched, occupying a large

market share.


10.2.1 Powerful system processing ability and expandability

The ZXME CDS adopts distributed design. You can adopt the trunked or distributed

modes to improve system processing ability and system expandability.

10.2.2 Standard open system

The CDS supports standards issued by international organizations such as IETF, OMA,

and 3GPP.

10.2.3 Modulization structure

The CDS has a high modulization structure, and the modules can be combined flexibly

into service engine products that support vertical or horizontal rack to satisfy with

requirements of carriers. Standard module design, with good reusability, enables quick

customization for customer’s products.

10.2.4 Powerful system support platform

Based on ZTE solid technology accumulations in the telecom industry, the download

platform is equipped with an experienced, high-efficient, stable, and customized-flexible

system support platform in the existing network applications.

10.2.5 Telecom-level high reliability design

The software adopts the redundant error correction design and mature overload control,

while the hardware adopts the redundant backup plan. The data storage takes

advantage of reliable mechanism of the stored equipment, and hence ensures that there

is no single-node fault in the system.



10.2.6 Overall service support

The CDS provides three download modes including HTTP download, Java download,

and OMA download to satisfy with such application environments as WAP1.x and

WAP2.0. It provides multiple service functions such as single download, monthly service,

program-based monthly service, service recommendations, service present, SM

registration, WEB registration, and WAP registration. It also supports online applications

and DRM function.

10.2.7 Mature operation and management function

The CDS provides a series of operation and management functions such as user

management, service management, SP management, marketing strategy management,

and terminal management. It provides process event management based on the working

flow mechanism, with complete functions and friendly interface, thus greatly improving

the management efficiency and lowering management complexity and management cost.

10.2.8 High-efficient service processing function

The CDS provides high-efficient service processing functions such as authentication and

rating. With short service response time, it can meet the demand of high-efficient, quick

service processing when there are a mass of concurrent conversations.

10.2.9 Powerful billing function

The billing function can be customized according to services. It can provide billing

strategies such as message rate system, monthly flat rate, and program-based monthly

flat rate. It can also provide preferential prices at festivals or in certain time segments.

10.2.10 Complete contents management function

The CDS provides a series of contents managements functions to mange upload, basic

information, contents category table, contents review, contents publishment, contents

synchronization, and contents source, thus satisfying with the requirements of contents

value-added services.



11 Streaming Service

11.1 Introduction With the development of network transmission and media coding/decoding technology, streaming

service is experiencing a transition from wired network to wireless network. Mobile streaming

service has become indispensable in the broadband wireless network. With the arrival of 3G,

mobile streaming service, as a typical example of 3G era, is increasingly getting much attention

from a wide range of equipment manufacturers and service providers. Based on its technical

advantages, ZTE has established a leading position in mobile streaming technology and service.


11.2.1 Streaming On Demand

Content providers encode and compress recorded multimedia contents, store them on a

content server. End users can access the portal, find the content of their interest and

play it.

11.2.2 Live TV

Streaming coding servers encode and compress real-time signals. Streaming servers

distribute them to user terminal players. End user can use his mobile terminals to watch

TV program at any time and anywhere.

11.2.3 Streaming Content Encoding

ZXME MVS supports coding original streaming contents into 3GPP and 3GPP2 formats

to provide streaming services based on file on demand on streaming server. It support

original streaming content formats such as AVI, MOV, and MPG.

In live streaming, the coding software provided by the ZXME MVS can collect and

encode the input radio signals such as TV signals or A/V signals and timely compress

them into streaming contents for use by live streaming. Currently a stand alone server

supports eight channels of live TV program.



11.2.4 Load Sharing

ZXME MVS supports two-level load sharing. The first level is load sharing for edge

nodes. Based on distances between users and edge nodes and load conditions of edge

nodes, central nodes select appropriate edge nodes to provide streaming services. The

second level is load sharing among edge nodes. Inside edge nodes there is a CDN

Agent responsible for collecting load conditions of various streaming servers. After

receiving service requests from central nodes, the CDN Agent selects appropriate

streaming servers .The two-level load sharing can be combined as required.

11.2.5 Distributed deployment of Streaming Contents

When the mobile streaming system adopts a central node and edge node deployment

mode, central nodes stores all streaming contents while edge nodes popular contents.

When the capacity of disk array is not enough, Edge nodes determine the popular extent

of streaming contents in a certain mode and eliminate non-popular streaming contents. If

they find some popular contents in central nodes, they can actively obtain them from

central nodes.

11.2.6 Streaming Service Authentication

To use streaming service, you must pass through registration, login, and authentication.

The registration and login belong to portal functions. After logging on the streaming

system portal, a registered user can send encrypted media address links to the

streaming/download server to request it to play/download streaming media. The

streaming/download server will check URL information, including integrity of streaming

address link and time validity. If the URL link is changed or the time label of URL

address link exceeds a preset time range, then this URL is illegal and the download and

play are forbidden. Otherwise, you can play media after streaming authentication.

11.2.7 Support of BREW Terminals

ZXME MVS provides a powerful player for BREW mobile phones without a built-in

streaming player. Users can download the player from the BDS in the BREW distribution

system of a carrier at any time.

The BREW player has a built-in browser, by which users can log on the BREW portal to

perform authentication, subscription, media navigation, and automatic activation of the

BREW player.



The BREW player has the following functions:

• Transfer media contents based on standard protocols;

• Play live streaming contents, streaming on demand contents, and local contents in audio visual formats such as MPEG4 SP, QCELP, AMR-NB, and AAC-LC and ensure synchronization between audio and visual media;

• Support the OMA Download protocol;

• Provide play function for local media files, support 3GP, 3G2, MP4 file formats;

• Manage local media files, release storage space;

• Brew Push SM can make brew player play the content automatically.

11.2.8 Symbian Terminal Support (only for Monitoring)

The ZTE video monitoring service platform provides the users of Symbian mobile

phones without built-in streaming player with a powerful player, which can be easily

downloaded from the portal.

This player provides the following functions:

• Transmitting video contents according to standard protocols

• Supporting the playback of video contents in such formats as MPEG4 SP and instant monitoring

• Providing VCR control

11.2.9 Dynamic Relay

Dynamic Relay means that the streaming server dynamically obtains live streaming

based on SDP information, issues it in the ZXME MVS, and users can play it by their

mobile phones. Dynamic Relay is used between streaming server and live source. Thus

the streaming server is located in a very favorable position. It receives media information

from a live source only when users need to play live media information. Otherwise, it

does not receive media information, and the live source does not send media

information to the streaming server. In this way network bandwidth occupation and

streaming server load are reduced.



11.2.10 Code and File Formats

ZXME MVS supports the following code and file formats when playing live streaming

contents and streaming on demand contents:

MPEG-4 Visual Simple Profile level 0

H.264, H.263 profile 3 Level 10

QCIF and SQCIF for sizes of pictures on mobile phone

AMR, AAC, and QCELP for audio encoding and decoding

3GP, 3G2, and MP4 file formats

11.2.11 Dynamic Bandwidth Adaptation

Mobile users may use very different network bandwidths at different times in the same

place or at the same time in different places. So media contents with the same

bandwidth rate cannot meet real-time play requirements of different users. ZXME MVS

supports a bandwidth adaptation function to adapt to actual transmission bandwidths.

When users play streaming contents, the ZXME MVS can detect their current

bandwidths and then send streaming contents with approximate bandwidth rates to them

so that they can see continuous pictures under the circumstance of different bandwidths.

This function is suitable for VOD of multiple code rate files

11.2.12 Mobile Terminal Adaptation

Different mobile terminals have different processing capabilities and support different

protocols. ZXME MVS can choose appropriate media contents and then send them to

mobile terminals according to their processing capabilities. Mobile phones report their

models by the User-Agent field. The streaming portal system adapts to portal page show

according to the models to ensure that background pictures and words can be normally

displayed. ZXME MVS can display different WAP pages according to different WAP

browser models of mobile terminals. For example, it can display the WML portal page for

WAP1.2 mobile terminals and the HTML page for WAP2.0 mobile terminals. ZXME MVS

can also provide different portal pages according to the peer IP addresses of access

pages. At this time the IP address attributes should be set in advance.



This Function is suitable for VOD and download

11.2.13 SM Notification

ZXME MVS can send SM to mobile phones over an SM gateway. In sending SM, the

streaming system acts as an SP user of SM service, and the carrier needs to provide an

SP account. In the current stage the ZXME MVS mainly sends user password

information to mobile phones by SM.

11.2.14 WAP Push

Similar to SM notification, the ZXME MVS can send WAP push messages through

standard PAP protocols. It can also customize a WDSL interface to send WAP

messages according to carrier requirements.

12 Location Services (LCS)

12.1 Introduction ZTE has a positioning capability platform, ZXME LBS M100, which provides GSM-based CellID

positioning capability with low precision and SUPL AGPS technology based on GPRS network

with high precision.

GSM-based CellID positioning capability with low precision: On the GSM network, the ZXME

LBS M100 is a GMLC defined in the standards and only supports a CELLID positioning method.

The GMLC can use the ATI (Any Time Interrogation) defined in CAMEL Ph2 to make a query in

HLR. The HLR returns the cell ID of a current mobile phone to the GMLC to provide low location

precision.

WCDMA-based positioning capability on control-plane: On WCDMA network, the ZXME LBS

M100 is a GMLC defined in the standards, supports positioning methods such as CellID, CellID +

RTT, and A-GPS, and provides high, low location precision.



SUPL AGPS user-platform positioning capability: the ZXME LBS M100 can be used in

GRPS/WCDMA/TD-SCDMA network and other network which supports the packet data

transmission. The multi-precision positioning including AGPS can be realized if the terminal can

support SUPL positioning protocol.


12.2.1 Modular Architecture

The mobile positioning center (MPC) of ZXME LBS M100 consists of signaling gateway

(it is unnecessary if the GPRS/WCDMA network only provides a SUPL AGPS

positioning function), service server component, IP gateway component, and operation

and maintenance component. Each of its function units adopts a modular structure to

conveniently expand its capacity and function. Its service server component, in particular,

can be used to build a network in both a single module and multi-module way. The

ZXME LBS M100 can simultaneously perform MPC and user/LCS Client database

functions. Its function modules can communicate with each other using a high speed

router. It has a distributed processing mode, and its major components adopt 1+1

redundancy backup and load sharing modes.

12.2.2 Standard Signaling Interface

Le interface standard is strictly followed.

The ZXME LBS M100 strictly follows multiple network (including

GSM/GPRS/WCDMA/TD-SCDMA/CDMA) control-plane signaling standard, such as, the

IS-41E protocol, the IS-41D protocol and MAP signaling defined by 3GPP and 3GPP2

specification.

It also strictly follows user-plane protocol, including gpsOne protocol in V1 and V2, and

OMA SUPL specification.

12.2.3 Strong Processing Capability

The ZXME LBS M100 can process 100 positioning operations per second.

When its traffic model is 0.2 positioning operations per user in busy hours, a single

module supports 1 million users.



Its signaling gateway adopts a compact structure in the 2G network. A single module

usually supports 32 signaling links, 256 signaling links at the most. The module supports

2M high speed links and multi signaling point functions. Its ultra high density of

integration in hardware makes it more compact, more reliable, and more cheaper.

12.2.4 High Reliability

In the GSM network, the key components of signaling gateway such as primary

processor, switching network board, and communication board adopt active/standby hot

backup or load sharing to make system breakdown time reduce to several seconds.

The core processing components adopt advanced cluster technology and active/standby

dual-computer system to ensure the continuity of services.

The ZXME LBS M100 adopts high performance database (UNIX platform) and

redundant array of inexpensive disks to ensure data security.

The links adopt a dual-hub and dual-network structure to ensure smooth network

communication.

The ZXME LBS M100 provides powerful fault location and signaling tracking functions to

accurately find fault positions.

The software adopts a hierarchical and modular design, system running monitor

mechanism, resources management/monitor/protection mechanism, overload control

function, and object-oriented memory database to ensure very high system reliability.

12.2.5 Powerful Operation and Maintenance Tools

The ZXME LBS M100 provides powerful operation and maintenance tools such as

service handling, charge management, performance measurement, fault management,

diagnosis test, configuration management, signaling tracking, security management, log

management, clock management, database management, service observation, and

system management. It has a Chinese graphical interface and supports various remote

operation and maintenance modes through dialing access, DDN/X.25 access, and

Internet access.





13 Service Evolution Suggestion for VMS Open Platforms 2G 3GPP R5 3GPP R6

Value-added Service

IN

SMSC

MMSC

CRBT

Download

Streaming

CC

Conference

Voice Message Service

……

SDP, OCS

FDA

Mobile Newspaper

MRBT

Download

Streaming

NGCC (outsourcing, Anyinfo)

Video Conference

Video Message Service

Instant Message (SoftDA Service)

……

In the architecture of ZTE VAS solution, there is an adapt layer between the bearer network and

services, and the adapt layer can support the traditional PTSN, GSM/WCDMA network, and the

future NGN, IMS network, so ZTE VAS solution has nothing to do with the bearer network, can

support the network transmission smoothly.

ZTE AnyService Introduction

Documents

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