ZPY Portfolio

d e s ign

PHOTOGRAPHY+

zpy

Abandoned

‘Think Differently’ Book Exchange, Christchurch, New Zealand. July 2013.

After the February 2011 Earthquakes in Christchurch, many public art spaces have grown around the city, in in-between places. The Book Exchange is placed on the corner near a nondescript intersection, and is based on the exchange culture of backpacking, wherein you can select a book only if you offer one of your own.

LOMOGRAPHY + DESIGN

Using film photography, narratives of Christchurch and Wellington are contrasted, with the collection of images resulting in a lit acetatemodel.

In the wake of the earthquake, residents of Christchurch expressed more concern for the disruption of their Children’s routines, the home life, rather than architectural symbols of their communities.

This work aimed to communicate the loss of home, using images of local schools, the beach, family sections as deserving more attention than what some media outlets have chosen to address.

The selection of Wellington images serves as a comparison, and as reinforcement of thegeneral ethos of a ‘Sister City’, one that is now also undergoing change.

Architecture Photography

Kolner Dom, Cologne, Germany

Architecture + Landscape Photography

Seatoun, 2012.

This photographic project was to form thecreative visualisation for local Wellington band John the Baptist.

The photographs were then used in the production of marketing for the band.

Images were taken on location around Wellington.

Band Photography

installation design

Proto-Utopia was an installation work that interruped the everyday rituals of the design class and studio.

Hung from railings in an open computer space, the design was a proposition in part- a tied cloth knot awaiting someone to unravel it, and to discover the internal intrigue of the new space.

The curious mind would then probe further and discover the hidden light cube, an object requiring tactile play to turn it on.

Once lit, the sand and grass at the bottom of the installation becomes visible, adding a level of naturalness that becomes unfamiliar in the context of computer and design studio.

Proto-Utopia was exhibited in-situ in October 2011, at Victoria University of Wellington, Faculty of Architecture and Design.

3d modeling and iterative design

‘81 Iterations’

In this design as research project,I used Frank Gehry’s Bibao Guggenheim museum as precent for the resulting abstract forms.

Through a series of iterative experiments, the form was developed and refined into an stl model. The brief specified that the end result be ‘a poetic transition between two planes’.

Using a methodology of concept sketching, physical card modeling, refinement and exploration in 3DSMAX, the resultant model was a delicate object reminiscent of striated glass.

This rigourous design research process has informed my later works.

Industrial Design

260 mM

projected ang;le of tray

Conveyor Belt Extension

During my time in a mailhouse and print production role, it became apparent a solution was required for organsising marketing collateral as it came off the conveyor. The below diagram illustrates how material would be slope-stacked, leading to greater efficiency.

While the tray is able to be used free-standing, it would also allow for fastening to the belt, for greater control of material. The diagrams were for an engineer to develop into a physical prototype.

Images: Top Right: Tray, rear view.Bottom Left: Conveyor Belt as it would fasten to tray. Bottom Right: Illustration depicting intended use.

industrial DESIGN

The Circadian Treehouse is a design to support the return to natural sleep rythmns. The house incorporates a louver system, which introduces light as a sleep and wake regulator.

The design utilises the poetic and cultural qualities of the KoheKohe tree as a metaphor for nursing one back to health-in this case sleep.

Circadian Treehouse: Assembly diagram and components

Circadian Treehouse: Top Left: Laser Cut PrototypesTop Right: Side and Front Elevations against treeBottom Left: Maya model, basic view.

Improving sleep by the sun

HMV

For this project, I examined the history of the His Master’s Voice Gramophone company. For the creative output shown, graphic illustrations depict the history and narrative of a brand and company that has existed into the present, through two world wars and advancing technology.

GRAPHIC DESIGN

The final design incorporated an illustrated and whimsical timeline of the company, presented in the form of a glossy record jacket.

The Jacket lends itself to being examined, with the attention-grabbing colour and illustrations evoking an ink-drawing aesthetic.

HMV Record Jacket for ‘Cultures of Design’, Victoria University of Wellington, 2011.

buxxtiny

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Graphic Design - Concept Development

TinyBuxx Logo Concept Design

TinyBuxx was an application and game designed to encourage children to save money from a young age by a U.S start-up. These are my concepts submitted on the crowdsourcing site Design Crowd.

buxxtiny

buxxtiny

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Packaging Design

Ingredients: Puri�ed water, Black Tea extract (4%), Citric Acid, Stevia, Natural Flavours and Colours. Made in Australia from local and imported ingredients.

Best Before: 12/2012

NUTRITIONAL INFORMATION Servings per package: 1 500 ml

Energy

ProteinFat, total- saturatedCarbohydrates- sugarsSodium

26KJ6Cal0g0g

0g0g0g

< 1%< 1% 0 0 0 0 0

per 500mlserve

% RDI

STEVIA

Naturally sweetened with Stevia

No sugar or arti�cial sweeteners

No arti�cial colours or �avours

No preservatives

LemonLemonBottled for Medina Beverageswww.medinabeverages.com.au18 a, 10 Carrington Rd,Marrickville, NSW 22041300 552 827Product of Australia

beverages

Label designs, Medina Beverages [2011].

A range of packaging designs for the launch of a new range of beverages for Medina, a Sydney-based beverage company.

I was charged with creating a dynamic and eye-catching rangeof branding for their Green tea, Iced tea and Vitamin drink range.

Packaging Design

B luedot labs

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blue dotlabs

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Logo Designs for Blue Dot Labs

Below: My two favourite selected logos for submission on the Crowd-Sourcing site DesignCrowd. The client was an emerging 3D printing company.

Right: A visual concept board of various iterations of design.

Tertiary Womens Focus Group

Designs for logo-refreshand banner concepts.

Ta’ase Vaoga, Consultant

Business card designs.

Brand concepts and redesign

PGSA/ DesignGel

Working in a colloborative waywith DesignGel, I created visual brainstorms and the following logo concepts and developments for the Postgraduate Students Association.

VICTORIA UNIVERSITY OF WELLINGTON POST GRADUATE STUDENTS’ ASSOCIATION

P GS A

Contemporary, multi-disciplinary, energetic whilststill being professional

PG SA

VICTORIA UNIVERSIY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION

Slight reference to the di�erent disciplines via the rectangular overlapping squares. Type alongside the graphic gives professional legitimacy to the logo while still being dynamic.

PGS A

VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTS’ ASSOCIATION

This logo employs green and blue as representa-tive of commerce and the university environment of Victoria. Postgraduates have the resources with PGSA to form networks that can lead to innovative businesses.

PGS A

VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTS’ ASSOCIATION

This variation lends itself to being placed along-side the Victoria University logo, and emphasises the ʻsʼ that represents students.

P GS A

VICTORIA UNIVERSITY OF WELLINGTON POST GRADUATE STUDENTS’ ASSOCIATION

P GS A

VICTORIA UNIVERSITY OF WELLINGTON POST GRADUATE STUDENTS’ ASSOCIATION

Contemporary, multi-disciplinary, energetic whilststill being professional PG

S A VICTORIA UNIVERSITY OF WELLINGTON POST GRADUATE STUDENTS’ ASSOCIATION

Geometric, vibrant, text of organisation is foremost, with the ‘S’ representing students in bold yellow to highlight the focus of the association.

Simple design, with a slight reference to technology via the rectangular overlapping squares. The green space in the centre is a subtle nod to the Victoria University colour

Logo Development

LOGO DESIGN

Eat So They Can

Eat So They Can is an annual initiative of the Global Volunteer Network. The concept of ESTC is to create a fun hospitality and event-centred way to raise funds for charity.

Participants can list their own events to host, or in the case of this poster, attend one of the official events such as the annual Ball.

The other images are illustrations created to demonstrate how the branding would look on tshirts.

Communication Design

Press-Release and Poster Designs

Fringe Festival 2014

In collaboration with HERE. Productions, I developed a range of marketing materials and publicity photographics to be used to promote the show, which is occuring in Feburary 2014, as part of the annual Wellington Fringe Festival.

My brief was to photographically capture the dynamic and dramatic qualities of the performance, and present a refined but engaging set of communications material for the group.

All photos pictured are my own, and required high attention to detail in the editing process due to the nature of the available lighting and set. I also created the the branding for HERE. Productions.

Press Release Fringe Festival Poster

ILLUSTRATION

Photoshop, Illustrator, In Design, Premiere, 3DSMAX, MAYA, MUDBOX

HAND-ILLUSTRATION, LASER-CUTTING, WOODCUts, PAINTING, FILM PHOTOGRAPHY, MODEL MAKING

022 415 4015 [email protected] www.zpyphotography.blogspot.com

zpy

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