Zoona presentation at the Chief Analytics Officer, Africa 2016

GROWTH FLYWHEEL

Working with the CEO to translate data into action and insightsWe exist to HELP COMMUNITIES THRIVE

Objective

Our Journey

Working with the CEOCreating a TeamSelling the value of dataCreating a tool agnostic cultureUsing the data flywheel to close the loop on data and action

We exist to make communities thriveOur mission

We exist to help people send and receive money, when they need to most, so that communities can thrive

Meet Mike

With DataWithout Data

Meet DataWithout Mikes buy inWith Mikes Buy in

How it beganThe Journey2 Data Analysts and a visionSell x 3Deliver x 10 Budget vs Malawi magicTop Down

FFWD 2 years Team of 8 data analysts, 2 data scientists, 8 process engineers

Talent in action

Prevent the bozo explosion Hire A PlayersA Players hire A PlayersNo Experts = No BottlenecksAlways hire people that can do the job better than you can

Creating a culture of curiosity

Data centricity is just the art of being curiousShowcase the dataGive people what they need not what you think they needGet the bottom-up support

Creating a culture of curiosity

Build those support structures (Silos)

Data is a support structure, not a departmentDont build silos like you used toBuild fully integrated, diverse, functional unitsTotal integration with complete buy-inCultural - and tool diversity

Turning data into action the data flywheel

Applying the data flywheel to change behaviorChange

Applying the data flywheel to change behavior

Applying the data flywheel to change behavior

Applying the data flywheel to change behavior

Applying the data flywheel to change behavior

Applying the data flywheel to change behavior

Taking Data to the streetsData Science in Africa?

SegmentationFloat predictionExpected arrival ratesSaturation AnalysisGeospatial AnalysisDynamic Credit LimitCorridors

18

Taking Data to the streets

Sneak Peak into the future

So What?How does this impact the consumer?

Meet Misozi35 Jobs40mil USD200 000 consumers

SummaryBecome the ClientCreate a culture of curiosity Embrace and celebrate failurePerfection is the enemy of done

Final ThoughtEach day I tally up the good and the bad outcomes. No matter how small, if the good outweighs the bad, then it has been a good day. Success then becomes the accumulation of all the good days

-Yusuf Randera Rees CEO of Awethu

Q3 OKRs