zomato

Who We Are ? What We Do ? What’s Next ?

OR EXPLORE OUR COLLECTIONS

Search for places to eat and drink…

At Zomato, our goal is to ensure that every meal, for all our users, is a great experience..

Who We Are ? What We Do ? What’s Next ?

OR EXPLORE OUR COLLECTIONS

I am near Bangalore Looking for ….

Who We Are ? What We Do ? What’s Next ?

Trending this week -30 Newly Opened-15 Microbreweries-12 Live Music-18

New Initiatives Taken by zomato

As a part of further Globalization Strategy, Zomato recently started Online Food Delivery system using Zomato money, making it a end-to-end experience for its customers.

Search for places to eat and drink…

A 7-year old start-up Zomato currently operates in 22 countries * , 500+ cities and with a user base of more than 1 mn people. It’s India’s ‘First Global Mobile App’. (Source: Live Mint)

Present Global Scenario for zomato

Search for places to eat and drink…Entry Mode strategies used by zomato for Globalization

“ We want to be the 'Google' of food. Our vision is to be the global platform when someone is looking for food locally ”

Mergers & Acquisitions

New Zealand’s MenuMania

Us Based restaurant search engine Urbanspoon

Italy’s restaurant search portal Cibando

Lunchtime in Czech Republic, Obedovat in Slovakia, and Gastronauci in Poland

Turkey based restaurant service Mekanist

Localization

Covers 331,200 Restaurants in 19 countries.

Developing & customizing website , application in local languge

Local language communication with customers

More visibility in the market as compared to their competitors like Yelp, Burrp, JustEat, Timeout etc.

Search for places to eat and drink…Strategy Suggestions for further Globalization

Relevant & Constantly updated information needs hiring the skilled local people, in more numbers at ground level.

Local level tie-ups , acquisitions & mergers to support the aggressive expansion plans, requires continuous capital funding as well.

Robust Info-tech system needs to be developed before entering United States- Largest Casual Dining Market in the world.

zomato should try and work with every new country as a separate unit as that will give more flavor of localness, Different Marketing & Promotional campaigns keeping in mind local taste & preferences.

Improvised customer engagement on social media to retain brand loyalty.

Search for places to eat and drink…Section-C , Team: India, Company: Zomato