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ZMOT Handbook Research Studies

Jun 03, 2018

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http://www.zeromomentoftruth.com/
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http://www.howtogomo.com/
http://www.thinkwithgoogle.com/insights/library/videos/google-multi-platform-adidas
http://www.thinkwithgoogle.com/insights/library/videos/google-multi-platform-reebok-carat/
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http://www.thinkwithgoogle.com/insights/library/studies/starwood-increase-roi-mobile-ad-extensions/
http://www.themobileplaybook.com/
http://www.themobileplaybook.com/
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https://docs.google.com/a/google.com/viewer?url=http%3A%2F%2Fservices.google.com%2Ffh%2Ffiles%2Fblogs%2Fcitrix_iprospect_factsheet.pdf&embedded=true
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http://www.google.com/ads/conversionoptimizer
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http://support.google.com/adwords/bin/answer.py?hl=%20en&answer=1722132&topic=1713912&path=1713910-1713909&ctx=leftnav
http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375474&topic=1713912&path=1713910-1713909&ctx=leftnav
http://www.thinkwithgoogle.com/insights/library/studies/handm-uses-google-plus/
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http://www.zeromomentoftruth.com/toolbox/view/ag1zfmdvb2dsZS16bW90chALEghSZXNvdXJjZRj49wcM
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http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value
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http://www.nrf.com/modules.php?name=News&sp_id=1378&op=printfriendly&txt=National+Retail+Federation+++Survey+Finds+Consumers+Using+Pinterest+to+Engage+With+Retailers+More+Than+Facebook,+Twitter
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http://adwords.blogspot.com/2010/07/all-things-local-location-extensions.html
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http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study
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http://www.thinkwithgoogle.com/insights/library/studies/starwood-increase-roi-mobile-ad-extensions
http://www.thinkwithgoogle.com/insights/library/studies/starwood-increase-roi-mobile-ad-extensions
http://www.themobileplaybook.com/
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http://www.themobileplaybook.com/
http://www.thinkwithgoogle.com/insights/library/videos/esurance-mobile-search-case-study
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http://www.themobileplaybook.com/
http://www.thinkwithgoogle.com/insights/library/videos/google-multi-platform-adidas
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http://www.thinkwithgoogle.com/insights/library/videos/google-multi-platform-reebok-carat
http://www.thinkwithgoogle.com/insights/library/studies/post-holiday-learnings-for-2012
http://googlemobileads.blogspot.com/2011/09/better-together-new-insights-on-display.html
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http://i.whalesharkmediacdn.com/site/pr/the-impact-of-online-coupons-and-promotional-codes-sep2011.pdf
http://i.whalesharkmediacdn.com/site/pr/the-impact-of-online-coupons-and-promotional-codes-sep2011.pdf
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http://www.google.com/url?q=http%3A%2F%2Fblogs.forrester.com%2Fandy_hoar%2F11-11-21-the_new_normal_light_spending_heavy_coupon_usage_0&sa=D&sntz=1&usg=AFQjCNF17hgCHHJRu5S0y9ufgFWBp9b3zQ
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http://econsultancy.com/us/blog/8870-companies-boosting-digital-marketing-budgets-new-report
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http://www.reuters.com/article/2012/06/07/us-shopping-online-abandonedcarts-idUSBRE8560ND20120607
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http://www.google.com/url?q=http%3A%2F%2Fseewhy.com%2Fblog%2F2012%2F01%2F17%2Fshopping-cart-abandonment-rate-set-to-rise-in-2012%2F&sa=D&sntz=1&usg=AFQjCNFL_LtdFNo-0q7Dro8omMj7F6i4GQ
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http://www.themobileplaybook.com/
http://-/?-
http://www.thinkwithgoogle.com/insights/library/studies/citrix-online-uses-mobile-to-reach-small-businesses
http://-/?-
http://www.google.com/url?q=http%3A%2F%2Fblog.nielsen.com%2Fnielsenwire%2Fonline_mobile%2Fin-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows%2F&sa=D&sntz=1&usg=AFQjCNFbi3oYHvDIDhFLrfnrO850yphreg
http://www.google.com/url?q=http%3A%2F%2Fblog.nielsen.com%2Fnielsenwire%2Fonline_mobile%2Fin-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows%2F&sa=D&sntz=1&usg=AFQjCNFbi3oYHvDIDhFLrfnrO850yphreg
http://www.themobileplaybook.com/
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http://www.themobileplaybook.com/
http://-/?-
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http://www.thinkwithgoogle.com/insights/library/studies/handm-uses-google-plus
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http://www.thinkwithgoogle.com/insights/library/studies/from-calls-to-clicks
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http://www.thinkwithgoogle.com/insights/library/studies/google-places-on-the-iphone
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http://www.thinkwithgoogle.com/insights/library/studies/role-of-video-tech-purchase-process
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http://www.openforum.com/articles/consumers-prefer-pinterest-and-twitter?intlink=us-openf-nav-mostpopular
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http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study
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http://googlecommerce.blogspot.com/2012/05/building-better-shopping-experience.html
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http://www.thinkwithgoogle.com/insights/library/studies/breaking-the-glass-ceiling-apparel
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http://www.emarketer.com/Mobile/Article.aspx?R=1009192
http://www.emarketer.com/Mobile/Article.aspx?R=1009192
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http://www.juniperresearch.com/viewpressrelease.php?pr=246
http://www.juniperresearch.com/viewpressrelease.php?pr=246
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http://www.emarketer.com/Article.aspx?R=1008769
http://www.emarketer.com/Article.aspx?R=1008769
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http://www.thinkwithgoogle.com/insights/library/videos/esurance-mobile-search-case-study
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http://services.google.com/fh/files/misc/attribution_playbook.pdf
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