ZERO UI Andy Goodman @goodmania
“An integrated approach using insights from design methods to guide business strategy and shape product, service and process development from an early stage, enabling innovation based on an advanced understanding of user and market requirements.”
David Kester, former CEO Design Council
“An integrated approach using insights from design methods to guide business strategy and shape product, service and process development from an early stage, enabling innovation based on an advanced understanding of user and market requirements, and computational systems that monitor, anticipate and adapt based on human desire
TIME
MONEY
PHYSICAL EFFORT
BRAIN CYCLES
SOCIAL DEVIANCE
NON ROUTINE
From BJ Fogg: Persuasive Technology
ZERO UI MINIMISES THE “COST” TO THE USER
+ + + =+
§ HAPTIC – LANGUAGE OF TOUCH§ GESTURAL UI (NATURAL MOTION)§ AUDIO SIGNAGE
NEW INTERACTION PATTERNS, NEW LANGUAGE
§ AMBIENT SIGNAGE§ OLED MATERIALS§ ANTICIPATORY SERVICES