Zero to Hero Success through Digital Transformation Ilkka Lavas Berlin, March 21 th 2017 @lavas
The world is changing with accelerating pace
Authenticity
Consumer convenience
Urbanization
Environmental concerns
Consumerism: Quality over
quantity
VR & AR Selective
media behavior
Importance of physical
experiences
Digitalization
Media: Value over volume
@lavas
How to manage through this complex world?
Authenticity
Consumer convenience
Urbanization
Environmental concerns
Consumerism: Quality over
quantity
VR & AR Selective
media behavior
Importance of physical
experiences
Digitalization
Media: Value over volume
@lavas