(OBJECTIVE) “A COMPREHANSIVE STUDY ON SOAP INDUSTRY TO UPRAISE ZEPHYR BEAUTY SOAP IN THE SOAP MARKET” M.B.A II DEPATMENT OF MANAGEMENT STUDIES UNDER GUIDENCE OF HASNAIN BASHIR PROJECT MEMBERS FAISAL IQBAL (MBA-FA09-O38) UMER HAYAT (MBA-FA-09-025) AAMER ABBAS (MBA-FA-09-054) SALMAN AYUB (MBA-FA-09035) UMAR ABAID (MBA-FA-09-026)
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(OBJECTIVE)
“A COMPREHANSIVE STUDY ON SOAP INDUSTRY TO UPRAISE ZEPHYR BEAUTY SOAP IN THE
SOAP MARKET”M.B.A II
DEPATMENT OF MANAGEMENT STUDIES
UNDER GUIDENCE OF HASNAIN BASHIR
PROJECT
MEMBERS
FAISAL IQBAL (MBA-FA09-O38) UMER HAYAT
(MBA-FA-09-025)
AAMER ABBAS
(MBA-FA-09-054)
SALMAN AYUB
(MBA-FA-09035)
UMAR ABAID
(MBA-FA-09-026)
NAMING:
• “Zephyr” is an English word which means „breeze”.
• So as going logically breeze gives anybody a cool, refreshing, vitalizing effect so as our soap does!
Pakistan
• Aim to integrate Pakistani Soap Market
• Use of Zephyr Soap , to make this specific style become a new fashion.
Executive Summary
Marketing Operation Finance
ZEPHYR
Executive Summary
Marketing Operation Finance
VISION
MISSION
To be the leading The liquid soap in Pakistan distinguished by unique design and high quality.
Ensure that soap has it unique design with Pakistani elements.
Earn the maximum profit and provide good services to the consumers .
Also introduce new product and expand our business.
SWOT Analysis
Strengths
• Easy to available
• Product cover all range of ages
• High product quality
• Strong service mind of employee
Weaknesses
• More cost due to oil outsourcing:
• Low brand awareness•Price fluctuations in ingredients
Opportunities
• New product launching
• More Freely useable
• Technological
• Rich in quality and quantity
Threats
• High level of imitate other
soap in Pakistan
• Competitor launch same
product
• People spend less
Executive Summary
Marketing Operation Finance
UMER HAYAT
Competitors
Marketing Objective
Quality, innovation Design and Customer Services
To operate and manage the Relationship in Customers and buyers