Social networks: trends and perspectives
Social networks: trends and perspectives
Who I am?
PROFILE
We will discus:
What a social networking is? Social networking trends Review of world’s social networks Review of Ukrainian’s social networks Advantages and disadvantages of using
What a social networking is
In 1954 english sociologist James Burns first used a term «social networking» in his collection of works «Human’s relationships»
Duncan J. Watts and Steven H. Strogatz developed the theory of social networks and were first who suggest a conception coefficient of clusterization.
What a social networking is?
Social network – it’s a people community that have similar interests, preferences or have another reasons for direct communicating in the community.
social networking service - it’s a program service, a platform for interaction people in group or in groups. An objective of that service is providing users with all possible tool for communicating – video, chats, images, music, blogs, forums etc.
Why we need social networking?
Pioneers of sphere
When all was started:
1995 - Classmates.com
2001 - Ryze 2003 - LinkedIn 2003 - Hi5 2004- Orkut 2004 - MySpace 2004 - Facebook 2004 - Friendster
Results of 2008 year:
40.000000 users 500.000 users 20.000000users 80.000000 users 60.000000 users 140.000000 users 80.000000 users 50.000000 users
Classification of social networks
All social networks could be devoted in three types умовно:
General Спеціолізовані Ділові
The last trends of 2008
The last trends
The last trends
The last trends
Networks’ localisation Vkontakte.ru, odnoklassniki.ru, connect.com.ua
Niche social networks Dogster.com, last.fm, dopple.com
DIY social networks Ning.com, onesite.com
Management of personal brand Wink.com
Social networking aggregators Profilefly.com
Social Media Marketing PayPerPost Consulting and С2С
Who and how many?
Ukraine
Odnoklassniki – 1,3 million
Vkontakte– 700.000 Connect – 240.000 Tuse – 140.000
Global: FaceBook LinkedIn Hi5 Plaxo