+ Digital Strategy for ZARA Hanna Porterfield Michigan State University New Media Driver’s License Spring 2013
+
Digital Strategy for
ZARA Hanna PorterfieldMichigan State University
New Media Driver’s License Spring 2013
+TargetAudience AMERICANCOLLEGE STUDENTS
+
TheBIG IdeaCAMPUS AMBASSADORS
+ SocialMedia
The Big Two:Facebook &TWITTER
The KEY TOOLS
+ SocialMedia
The Visuals:InstagramVine &YouTube
The KEY TOOLS
+ OtherInternetMarketing
BlogShopping AppAds in tabletmagazines
The KEY TOOLS
+Key Performance Indicators
Following on social media accounts specific to each school
Click-throughs from tablet-based advertising
Number of orders shipped to student-housing in college towns
+
Woman
Man
TRF
+
BUDGET$700/ hour
$200 worth of merchandise per month, for 3 months, for each campus ambassador
+
All images from zara.com available for purchase