zak hannah conestoga college brand design dapper & debonair museum exhibit (catalogue, postcard, business card, giveaways, poster, wine selection) project rationale Dapper & Debonair is a museum exhibit based around promoting and celebrating the gentle- man of society, while also providing tips on becoming a better gentleman. e design is targeted to a male audience, who carry themselves with style, confidence, and respect across all plat- forms of their life. e type is clean and minimal to provide a certain sophistication throughout the pieces. e identity includes a wordmark, personalized wax seal, coordinator signature, edition number and crest to provide each guest with a one of a kind, limited edition experience to cherish for years to come. 65 hand drawn pencil illustrations are used throughout the system, including 50 illustrations inside the 135 page catalogue/coffee table book. e illustrations once again promote a hand crafted quality and make each item a collector’s piece. e wine bottles mimic being dipped in wax to continue the system as well. e primary objective of this project was to come up with a museum exhibit, and establish a brand identity that could be used throughout the design of the supporting elements seen inside the exhibit including a calalogue, business card and poster. catalogue background images barbershop - image copyright, Vincent Boon photography, www.vincentboon.nl city - image copyright, www.farm6.staticflickr.com closet - image copyright, www.aldovega.com watches - image copyright, Tim Hornyak, www.japantimes.co.jp teddy bear - image copyright, Keith Williamson, www.flickr.com credits Instructor: Mike Powell, Molly Hill, Patti Lemene, John Baljkas